The Northern Way debuts new single

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Man, if The Northern Way doesn't break out in a major way within the next year, it's certainly not going to be for a lack of having radio-friendly songs. This morning, the outfit, formerly known as Set Forth, premiered its brand new single, "Starting Line," on MySpace. Matching the undeniable sugary infectiousness of tracks such as "Crazy," which has been in heavy rotation on KTCL for more than a year, the new song should generate even more interest in the band, whose inexplicable knack for crafting perfect pop hooks is beyond impressive. Take a listen to the single after the jump and then pick it up via iTunes on Brother Bear Records, an imprint which has also released music from Young Coyotes and I am the Dot.