3OH!3's "Robot" is like when the Beastie Boys made "Intergalactic," only it's not nearly as good

Robot3oh3.png
Yup, that's a robot.
3OH!3 released a video for "Robot, " the first single from its yet-to-be-released studio album late last week, and its alright. There's nothing wrong with it, really, but there is also nothing stunning happening in this visual tale of a day in the life of a robot dude (though the song itself is about an emotionless woman) who gets wild in the street, at the mall and in the club. It just kind of looks like a commercial.

Actually, there is one thing glaringly wrong with the Mike Diva-directed clip: There's no 3OH!3 to be found. At every slow-moving turn of this four-minute track, we kept expecting Nathaniel Mott's gangly arms or Sean Foreman's shiny grin to appear in the shot, but that moment never came. Their inherent silliness is generally what makes 3OH!3 videos awesome, but this could also be a symptom of the song -- which isn't funny either.

Director Diva -- one of the dudes who's also behind the Sexy Sax Man pranks -- takes a few cues from the Beastie Boys' 1998 video for "Intergalactic," with a color scheme connection, and well, the use of a robot. Its not a bad thing, except it's missing the Beastie's original clip humor too. The video is still entertaining one, even when weird dance breaks are spliced between scenes, showing the robot dancing with multiples of some girls butt or doing NYSYNC-style choreography with two male dancers.

The biggest problem, though, is that "Robot" is four minutes long -- and no 3OH!3 song should ever be that long. The party just is way over by then.

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7 comments
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I think the world is big enough for two music videos with robots in them. Or 3 if you count More Human Than Human. 

Djsk#2
Djsk#2

1 thing2 say3OH!34ever

Craig Inzana
Craig Inzana

Does the person that wrote this article not realize that this isn't the official video?

backbeatmod
backbeatmod

Funny: 3OH!3's publicist must not have received the memo either.

Fuckbitchassniggaslikeyou
Fuckbitchassniggaslikeyou

Damn, you niggas is some haters, bro. That robot beat I think is some of their best work, production wise. But can you give them props for that, noooooo! Just bombs away. And the video is funny! Can't you at least admit that? To be frank, you seem to nurse a bias if not an outright grudge towards this band. You lack objectivity. Which in turn, is bringing your journalistic integrity into question. That's all this hater ass article makes me think.

Bree Davies
Bree Davies

You should read all of the previous articles I've written about 3OH!3. Because I like them a lot. Not the hater-ass you claim, but hey, I'm not here to write about the beat, FuckBitchassniggaslikeyou. I'm talking about the video. It is a critique.

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