The Fray films video for "Heartbeat," the first single from its new album, Scars and Stories

Update (2/7/12): Isaac Slade and Joe King give a track-by-track breakdown of Scars & Stories, the Fray's new album.

Scars and Stories due out on Epic Records on 2/7/12.

And so it begins. The Fray is now in full-on promo mode, ramping up for the release of Scars and Stories, the group's third album, produced by Brendan O'Brien and slated for release on February 7, 2012. Making its way across the country glad-handing radioheads and performing on late-night television in support of "Heartbeat," the album's first single, the band idled the hype machine long enough to film a new video.

The video for "Heartbeat" was directed by Justin Francis, who's worked with Alicia Keys, Eminem and the Black Eyed Peas, among others. The clip (which premiered on Vevo this past Thursday) centers around the boys on a beach, playing around a campfire and frolicking in the waves. (Original Item posted 11/15/11)