"Marry the Night," Lady Gaga's new video, registers eleven million views and counting

Categories: Poptimystic

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Lady Gaga won't let a face full of cereal stop her from being the biggest pop star yet.
"Marry The Night," Lady Gaga's new video has racked up eleven million views and counting since debuting this past Friday. The most surprising part isn't how many views the clip has registered as much as the fact that that many people are willing to watch a fourteen-minute music video in which the music doesn't kick in 'til 8:50 mark. Could this be Gaga's attempt to match "Thriller"? In certain ways, yes. The narrative arc for "Marry The Night" has a strong storyline, but it's choreography falls flat when compared to Michael Jackson's zombie arms.

It's hard out there for a lady, as Lady Gaga makes clear from the beginning of "Marry The Night." Like other recent pop visuals lately -- including the videos for Rihanna's "We Found Love" and Katy Perry's "The One That Got Away" -- "Marry The Night" begins with a narrative: "When I look back on my life, it's not that I don't want to see things exactly as they happened; it's just that I prefer to remember them in an artistic way. And truthfully, the lie of it all is much more honest because I invented it." Unlike its competitors, though, "Marry The Night" is strangely indulgent in all the right ways -- once you get past Gaga's own psychological analysis.

Gaga understands that she's behind the times when it comes to these dime-a-dozen spoken introductions to story-based music videos, so her words aren't so much about finding love in a hopeless place or loving someone who got away as they are about escapism. And isn't that what Gaga is about in the first place, providing social criticism dressed in pop escapism? In "Marry The Night" she indulges her auteuristic self and her fans all too well. As two nurses, dressed in Calvin Klein and mint (a color Gaga claims "will be very big in fashion next spring") berets wheel a bed-ridden, brunette-styled Gaga into the ward, Gaga's narration turns from self-reflection to blunt cultural commentary. "Check out this nurse on the right; she's got a great ass... bam," Gaga says in her voiceover.

Lady Gaga is a smart pop star. She doesn't just give her fans what they want, she tells them what they want. She builds stories and characters from the visual elements of her songs -- with the videos for "You And I" and "Judas" to be her most inventive. Her tours are a musical spectacle. And yet, both of those aforementioned singles, plus "The Edge Of Glory," failed to top the Billboard Hot 100.

More strikingly, none of the singles from Born This Way have sold 500,000 copies or more, unlike many of her early singles like "Poker Face" (five million sold), "Bad Romance" (four million sold) and "Paparazzi" (three million sold). While Gaga may be the world's most unpredictable pop star right now, with an unmatched fanbase of Little Monsters, that repute isn't translating to sales for the singles from Born This Way, which, as an album, sold like hotcakes when it was released earlier this year.

Rightly so, during the scene of "Marry The Night" in which the nurse checks Gaga's vitals, the pop star recognizes that her own evolution into an avant garde creative entity is now being threatened by other lady pop stars who are flexing their own creative muscles, both sonically and visually. Although Lady Gaga may have reintroduced the pop experience as we know it today -- in which female pop stars are redefining the genre to be cool again, through showcasing their personalities and exploring fashion, various genres and even other media, like movies, much like Madonna did -- even Gaga's dominance is now being matched against Katy Perry and Rihanna's.

Rest assured, though, Little Monsters, that Gaga is using the "Marry The Night" video as a statement to Rihanna and Ms. Perry. Gaga may have had a slew of lower-performing singles, but she's going to return in top form for her next album; she tells us so during the same examination scene. In between the nurse telling Gaga about her vitals, Gaga announces her return to top form, in part referencing her health, in part referencing her career on the singles chart: "I'm gonna make it... I'm gonna be a star. You know why? Because I have nothing left to lose."

As the "Marry The Night" video continues to rack up views, sales may increase, they may not (more people will be buying cereal now, thanks to Gaga's artistic breakdown at the six-minute mark). The competition among "Marry The Night," "We Found Love" and "The One That Got Away" on the Billboard Hot 100 will be tight. However, Gaga's recent Grammy nominations -- she saw more than Rihanna or Katy Perry -- will certainly help her charting for the single.

Movers & Shakers: Rihanna and Calvin Harris hold number one on the Billboard Hot 100 with "We Found Love," while Michael Buble's holiday album, Christmas, claims the top spot on albums two weeks after being released. Nickelback settles for number two with Here And Now, and Rihanna's sixth album, Talk That Talk, debuts at number three.

Roman Is Back: Nicki Minaj's alternate ego, Roman, is back after Minaj's venture into pop territory for "Super Bass," The rapper-turned-pop-star who has turned her focus back to rap again released "Roman In Moscow" on Friday after some major teasing on Twitter. The track marks the first release from her new LP: Pink Friday: Roman Reloaded, which is supposed to be released on Valentine's Day 2012.

The track itself sees Minaj return as the relentless Roman, who absolutely destroyed on the Pink Friday album track "Roman's Revenge" featuring Eminem as Slim Shady. The vengeful attitude continues on "Roman In Moscow," as Minaj spits some of her most vivid, fiercest raps yet: "Who's bad? I ain't on my period but I got a new pad," "Your favorite rapper probably suck/As for me, ice it, hockey puck," "Brace yourself, buck tooth... swallow balls, nuts too."



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9 comments
Cade Buchanan
Cade Buchanan

Are you crazy - all singles bar JUDAS have topped a million sales, the first single was the fastest selling single in Neilson Soundscan Digital sales history!. You're depending on RIAA for facts?? They only certify IF requested and a fee paid, how can that method be trusted, you think Gaga's people have nothing better to do than sit waiting for the moment they can get the accreditations?? Neilson Sound Scan ARE the actual sales. How can you write on a pop blog with so little grasp of general sales info for the artist you're writing about????

Slavi
Slavi

Judas has sold 822,000 according to Nielsen SoundScan, which is the leading organisation for charting in the U.S.The Edge of Glory has sold 2,036,000 singles, and You and I has sold 1,003,000 singles.Born This Way (the single), has sold an incredible 3,285,000 singles, second only to Adele's "Rolling in the Deep" this year.

Devin Jones
Devin Jones

Wow this article is a flat out LIE. All of GaGa's singles sales are here : You and I - just over a million. The Edge of Glory - just over 2.1million. Born This Way - 3.4 million and Judas - 900,000. This article says they all sold less than 500K? L-I-A-R. 

Eleanor Everett
Eleanor Everett

I don't care how many copies Born This Way sold to be honest. I support Gaga no matter what and I happen to love the album and every song on it. I am definitely looking forward to seeing more from her.

badboymonsterx
badboymonsterx

None of the singles off "Born This Way" have sold over 500,000 copies? Ummm hello where are you getting your facts from? Born This Way (the song) alone sold over a million copies in three days. This single has had lots of promotion so I'm sure it'll do well, maybe not #1 but definitely up there

Cory Lamz
Cory Lamz

Actually, none of the singles from "Born This Way" have received gold status from the RIAA, meaning recognition for sales of 500,000 copies or more (nor have they received platinum status of 1 million copies or more). While Gaga always does great promotion for her singles, especially from the BTW album campaign, Gaga's actual sales figures began to slip around the time she released "Telephone" from The Fame Monster in February 2010.

Devin Jones
Devin Jones

Another lie, she hasn't asked the RIAA to certify them. Artists commonly do this at the end of the year - submit their singles to be counted and given a plaque of recognition. She hasn't done that yet.

Devin Jones
Devin Jones

Another lie, she hasn't asked the RIAA to certify them. Artists commonly do this at the end of the year - submit their singles to be counted and given a plaque of recognition. She hasn't done that yet.

Cory Lamz
Cory Lamz

Thanks for your input, Devin. While it is true that the artist or label has to submit singles for auditing consideration before being recognized for gold or platinum status, we know that as of November 22, 2011, these singles were not recognized by the RIAA. Strangely, however, the album Born This Way was recognized on 11/22/11 for 2x platinum status. The singles may be undergoing the auditing process now, but we won't know for sure until RIAA releases that information. We can only speculate why Interscope did not submit singles for certification consideration but did submit the album for consideration. What we do know is that there have been major inaccuracies reporting sales figures since the album campaign started. Until the RIAA and Nielsen SoundScan release these figures upon certification, all we have is speculation.

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