Five more coveted Colorado music-industry jobs
In our series of coveted Colorado music-industry jobs, so far we've covered a range of jobs, from being a guitar tech and handling publicity to being tasked with overseeing digital music delivery from a vast electronic music catatlog to band management. Today, we bring you five more coveted gigs. Keep reading to learn more about the positions and the people who help make up the music industry in Colorado.
Nightlife Photographer/Online Marketing (Jordan Loyd, Beatport)
Jordan Loyd creates images that make you want to go to experience the shows he's shooting. Following a random photo gig at Beta Night Club, he received a recommendation from Catherine Nguyen (profiled in an earlier installment of our coveted jobs series) that took him to Florida to shoot the Ultra Music Festival. From there, it's all history, as they say.
"After high school, I was real into ski and snowboard photography," Loyd recalls. "But Ultra was the real jump into music for me." The folks at Beta noticed some of his photos after a show one night at the famed club, and he was put at the top of the list for photographers. But why dance music?
"I think the culture surrounding the dance music industry is pretty cool," Loyd explains. "I don't think a lot of genres of music really hit that. It's all about that singular moment in the night, and the crowd goes insane."
Along with being photographing festivals and events all over the country, Loyd also recently started working for Beatport, the world's largest hub for dance music. "I work a lot on the email marketing campaigns, translations and analytics," he notes. "I went in as social media and marketing intern, but I don't really do that as much anymore."
These days, you can find Loyd's fingerprints all over the electronic music scene. From festivals in New York (Electric Zoo) to Miami (Ultra Music Festival), Lloyd's work is perused by some of the biggest names in the world. Chances are if you've seen a photo from any of these events pop up on your Facebook feed or your Twitter timeline, it's got Jordan Loyd's watermark in the bottom corner.