The ten best concerts this weekend: Nov. 23-25
8. TYLER WARD @ BLUEBIRD THEATER | FRI, 11/23/12
"The first time I dealt with a major label, I thought I had all the answers," recalls Tyler Ward. "I thought I was so good at what I did that they couldn't tell me what was going on. There were two or three offers on the table, and I said, 'I know better than you guys. You're trying to change me. You're trying to control me.'" It was an audacious stance for the singer-songwriter/producer to take. The then-26-year-old was still making music in his parents' basement when the labels came courting more than two years ago. Working from a bare-bones studio in Aurora, Ward had quickly built up a rabid following online with his do-it-yourself approach to performance, music production and songwriting. The buzz had come from seemingly menial moves -- videos posted on YouTube, songs spread through Facebook, a savvy use of Twitter and other social media. Ward was leading a fiercely independent ground campaign to get his music heard, a push with enough reach and depth to make any political strategist drool, and he didn't want to give it all up for the sake of a record deal.