Ben Bruce of Asking Alexandria on being too blasphemous for the gospel choir his band hired

Categories: Profiles


Suicide Silence was supposed to take part in the Monster Energy Outbreak Tour alongside Asking Alexandria and others. But just before the tour was set to begin, Suicide Silence frontman Mitch Lucker passed away, leaving the remaining bands with a difficult and unenviable prospect of having to decide how to move forward. Ben Bruce, founder and lead guitarist of Asking Alexandria felt it was necessary to carry on, relying on the spirit of the music and energy of fans to celebrate the life of his friend. We recently spoke with Bruce about the decision to forge ahead, the status of his band's new record and being too blasphemous for the gospel choir that guested on that album.

See also:
- Tuesday: Asking Alexandria at Ogden Theatre, 11/27/12
- The five best concerts this week: 11/26-11/30

Westword: Back in the day, you were a part of another band in Dubai named Asking Alexandria for a short time before moving back to the U.K. to start another. You've made it a point that these two are completely separate. Why was it so important for you to keep the name, and what's the story behind it?

Ben Bruce: Like you said, they were two completely different bands. The first one, I had I was really young. It was a long time ago. I started a new band and the reason I kept the name -- well, one was because it's such a fucking pain in the ass trying to think of a band name. [laughs] It's just so much effort.

And two, the reason I named it Asking Alexandria in the first place was because I wanted a name that people could relate to and get attached to. The whole thought process behind Alexandria in the band name [is that] people, in my opinion, are attached to other people more than anything else in the world. That's just what we attach ourselves to. So I kind of wanted to name the band a person for the attachment.

There are places online that give a January 13th release date for the highly anticipated new album. Is there any truth to this?

I think we're looking at a bit further out. It's our third album, so it's a really, really big deal for us. We've pretty much finished the record, but there's certain parts we're not entirely happy with. So rather than just rush out and release something just to get it out by a deadline, we'd rather take the time and make the best possible record we can at this time. It is very important. The third album is a big deal, so we've been taking our time with it, just so we're happy with it and it is the best record that the fans can hear, as well.

Have you given the new album a name, or is it still untitled?

We haven't decided a name yet. We're waiting until it's all finished to put together a name. We're gonna see how it flows and how it tells a story before we pick it.

You've recently released the track "Run Free" online, and the sound is softer and more melodic than some of your earlier work. Is this what we can expect from the new album?

Yeah, there's a lot of tunes like that; there's some that are softer and some that are heavier. I think we've found a nice balance on this record, you know, the whole thing is not blasting and heavy. There's a ballad on there, like a rock ballad, and a few that are a bit more commercially friendly, radio friendly. Then the rest of it is pretty balls-to-the-wall.

In a recent interview, you guys mentioned that you feel you have a responsibility to kids and that you're using more of a positive voice in this album?

Exactly. "Run Free" to me is a very positive song. It's heavy, but it has a more positive message to share than a lot of our previous tunes, which is a nice breath of fresh air for us. I do feel like we have a responsibility because we have got voices that are heard. It's important to keep things positive and let people know that as shit as things get, there's always people that get through it and come out the other side, and you know, life gets better with age. It's just got a positive vibe to it. We do have a younger audience, as well, so we do hope that they listen to us.

Location Info


Ogden Theatre

935 E. Colfax Ave., Denver, CO

Category: Music

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