The 20 most coveted Colorado music-industry jobs: The complete list with five new profiles
Nightlife Photographer/Online Marketing (Jordan Loyd, Beatport)
Jordan Loyd creates images that make you want to go to experience the shows he's shooting. Following a random photo gig at Beta Night Club, he received a recommendation from Catherine Nguyen (profiled in an earlier installment of our coveted jobs series) that took him to Florida to shoot the Ultra Music Festival. From there, it's all history, as they say.
"After high school, I was real into ski and snowboard photography," Loyd recalls. "But Ultra was the real jump into music for me." The folks at Beta noticed some of his photos after a show one night at the famed club, and he was put at the top of the list for photographers. But why dance music?
"I think the culture surrounding the dance music industry is pretty cool," Loyd explains. "I don't think a lot of genres of music really hit that. It's all about that singular moment in the night, and the crowd goes insane."
Along with being photographing festivals and events all over the country, Loyd also recently started working for Beatport, the world's largest hub for dance music. "I work a lot on the email marketing campaigns, translations and analytics," he notes. "I went in as social media and marketing intern, but I don't really do that as much anymore."
These days, you can find Loyd's fingerprints all over the electronic music scene. From festivals in New York (Electric Zoo) to Miami (Ultra Music Festival), Lloyd's work is perused by some of the biggest names in the world. Chances are if you've seen a photo from any of these events pop up on your Facebook feed or your Twitter timeline, it's got Jordan Loyd's watermark in the bottom corner. -- Britt Chester
Talent/Service/Administration Coordinator (Albreanna Watson, SoCo)
When Albreanna Watson moved here from the Dirty South, she had no idea at the time that she'd end up doing what she is now. Starting in an entry level retail position, Watson possessed a passion for fashion, and that inspired her to go to school for merchandising. All of that changed, however, when she was offered the job as a cocktail waitress at Vinyl Night Club.
"I started right when I turned 21 at Vinyl," Watson recalls. "And if you work in the industry, you know, but people always want shifts." The night club scene is a grind, and where the money is good, there is a lot of temptation and competition. "I downgraded to braceleting, cashiering, and just learning things from the bottom." It didn't take long before her managers noticed how hungry she was, and she quickly moved up to bartending.
"There is a very fine line between partying and working," Watson points out. "And a lot of people get sucked into the party, keeping them from moving up the ladder." Still hungry for more, Watson expressed interest in an opening at the SOCO Nightlife offices answering phones and other office responsibilities.
These days, Watson wears as many hats as she can fit into, including booking artists for weekly events, coordinating fashions shows, tending a bar, making schedules, running social media channels for several clubs, and she is the voice that informs you about tickets sales, keeps you up on lost and found, bottle service details and whatever else you call a night club about. "You hear people say 'that was the craziest weekend of my life!' and that's my weekend all the time, except I have to be at work the next morning as well."
Any tips for a hungry up and comer? "Plot, plan and pursue," she says with a laugh. "Persistence is key." -- Britt Chester