Praise Yeezus! Kanye's non-campaign campaign seen here in action on the streets of Denver
Eat your heart out, Ye-thiests. We have visual confirmation: Yeezus is coming! Soon.
Talking, of course, about Yeezus, Kanye's much ballyhooed album, which he previewed last night at an exclusive gathering in New York. It's coming out this Tuesday, and as you'll notice from the album's minimal packaging (which you've no doubt seen by now, unless you've avoided the Internet for the past two weeks), the image of this record is...well, there is no image. That's the thing, see. There is no campaign. No songs for radio. Nada. And that's intentional. But is this non-campaign album campaign working? Does it matter? What would Yeezus do -- or, rather, say, in this case?
"Honestly, at this point, I could give a fuck about selling a million records," Kanye reportedly told a crowd this past weekend in New York at the Governor's Ball, "as long as I put out an album for the summer that y'all can rock to all motherfucking summer."
While Kanye may indeed not give a single fuck, somebody over at the label apparently wouldn't mind selling a few copies, at least judging from this giant poster we spotted yesterday plastered on a vacant window on Broadway. Notice that even despite a prominent plea at the top of the print, an earnest invitation to "please add graffiti," even, not a single tag has been added. Perhaps the word hasn't quite gotten out yet?