What happens when a '90s star gives up on his music career?
Eric Gruneisen. Full slideshow. Axl Rose (not the subject of this column but clearly relevant here) trying to catch his breath in Denver.
Critic Jessica Hopper has played in and managed bands, toured internationally, booked shows, produced records, worked as a publicist and is the author of The Girls' Guide to Rocking, a how-to for teen ladies. She is here to help you stop doing it wrong. Send your problems to her -- confidentiality is assured, unless you want to use your drama as a ticket to Internet microfame.
I am not in a band, but I work in music as a manager/assistant. My goal is to eventually be a full-time manager (without a day job to supplement my income). I get paid a monthly fee rather than a percentage of what my artists make; some months I have more work, some less -- although it seems that the busy months far outweigh the non-busy ones.
It has been particularly frustrating with one of my artists lately. His band hit it big in the '90s, and he hasn't been able to match that success since. He's kind of at a crossroads in his life, but at the same time, he doesn't like to adapt to the changing industry. We'll have meetings and split to-do lists, and he never finishes his part of the list. To top it off, he's broke and hasn't had the money to pay me for the work I've put in for the last three months. I don't think he's lazy; he just has so many projects going on, and he doesn't like doing detail work (stuff I can't do)--and he has no money-management skills.
I know that managing an artist is like babysitting, but I also work with other musicians that work very hard, and I don't run into this with them. My question is, how do I motivate him? Should I cut my losses and move on?
-Adventures in Babysitting
Every artist should be so lucky to have a thoughtful, genuinely helpful manager on their side. That said, when I look at the big picture of the issue here, I see two things. One, this guy is very likely unmotivated because he is not seeing any results (it doesn't help that he's not lifting a finger), and as you said, he's flummoxed by the new rules of music making. It's harder work and less money than in 1995. Diminishing returns are incredibly dispiriting, especially if in the not-too-distant past he was skating on a hit. Reclaiming a career probably seems Sisaphysian. Who wants to get down in the nitty-gritty of band management when it seems futile?
Now, normally, I am not one to suffer babymen who expect everyone else to do the heavy lifting so they can live their dreams of being an artist, but what may be happening here is he knows his ride has come to an end. So we must be a little sympathetic, because this is a really hard thing to come up against. He's perhaps paralyzed by the thought of his music-making career being over and what that means. He may not have other skills or interests. He's obviously 20 years deep into investing time and resources into making something happen. And now he's 38-50 and wondering what is the thing that he will organize his life around now and if he just wasted two decades on a pipe dream. That's a harsh toke.