Photos: The remodeling of Denver's Hard Rock Cafe, including new memorabilia
Lindsay says a lot of Hard Rock memorabilia is donated from the artists, while some of the pieces are purchased from auctions, and that Hard Rock has largest rock and roll memorabilia collection in the world -- larger than the Rock and Roll Hall of Fame.
While the Hard Rock has memorabilia from a number of different artists, whether it be something they used, wore or played on stage, Lindsay says two of the hardest bands to acquire memorabilia from are Led Zeppelin and Metallica, as those bands tend to hang on to stuff. But the Hard Rock Denver does have one of Metallica frontman James Hetfield's guitars.
In addition to the remodel, Hard Rock International recently introduced a redesigned menu. Tirey Thomas, regional marketing manager-Western North America, Hard Rock International, says HRI put together a culinary council from around the world, including executive chefs, managers, and a research and development team, and spent all of 2013 testing current recipes, new recipes until they came up thirty new menu items (including the Cowboy Rib Eye and Smoked Beef Brisket Sandwich) and modified nearly just as many items that already existed on the menu, like Hickory Smoked BBQ Ribs, Grilled Norwegian Salmon, Hickory Smoked Chicken Wings and the Legendary Burger.