Ever wonder how critical consensus comes about -- how all of the sudden the whole world just seems to inexplicably share the exact same opinion on a particular artist, occurence or topic? (The recent Taylor Swift Grammy backlash is a great example of this phenomenon.)
Here's what happens: Essentially, one, two (or several) revered oracles weigh in on something with extreme decisiveness and authority. And then, because their voice is so strong and their take so trusted, their opinions instantly becomes gospel, embraced by countless other people who get paid to have opinions -- people like, well, like us.
From there, our fellow self-ordained knowallogists then begin parroting the same sentiments ad infinitum until an echo chamber-like effect develops, and eventually we've all reached the same conclusion -- whether we actually have or not.
What if someone along the way -- lets call them the voice of reason, shall we -- stood up and vehemently screamed "BULLSHIT!" at the top of their lungs? Welcome to Don't Drink the Koolaid, our latest feature in which we step into the role of pop culture contrarian and pee on the leg of critical consensus. This week, we're calling BULLSHIT on Animal Collective.
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