Mon., Feb. 8 2010 @ 1:30PM
First there was the seven-pound gut-busting breakfast burrito from Jack-n-Grill that Man v. Food host Adam Richman unsuccessfully attempted to shove down his throat. Then Virgilio's issued a similar challenge that currently involves eleven pounds of dough, six toppings, cheese, tomato sauce and a pizza called the "Hugilio."
Now comes word that three Taste of Philly locations, including the store at 2432 South Colorado Boulevard, are unleashing the "Apollo Cheesesteak Challenge," a 20-inch Amoroso roll mounted with 44 ounces of meat, 18 ounces of white American cheese and a half pound of grilled onions, which tips the scale at a hefty five pounds, give or take. "This is America and people love a challenge," says Taste of Philly owner Martin Garvey, who admits that there's only been one taker since he started the competition two weeks ago. "We've only had one challenger so far, and he threw in the towel after about 45 minutes, and didn't even want to take home the leftovers." Wimp.
If you finish the cheesesteak in 60 minutes or less, your name goes on the Wall of Fame, the sandwich, which is normally $29.99, is free, and you get an "I heart cheesesteak" T-shirt. If you don't finish the cheesesteak, you're a loser and get nothing, except for maybe a bit of empathy from the staff (and leftovers).
Oh, and there's a waiver you'll need to read and sign, which includes, among other rules and acknowledgments, your punishment for puking. For the rest of the decree, jump to the next page.