Top Chef Hosea Rosenberg spreads the wealth
A few weeks back, shortly after it was announced that Boulder chef Hosea Rosenberg had taken home the big prize and won this year's Top Chef prize on the Bravo reality show of the same name, Rosenberg mentioned in passing that he was already working with a local artisanal foods company, but wouldn't say exactly which company it was.
Well, now we know. It looks like the Top Chef has thrown in with Tellory, a Boulder-based company known for its pestos, dips, tapenades and spreads.
According to the company:"Chef Hosea Rosenberg, Bravo TV's 'Top Chef' for 2009, will collaborate with Boulder County-based artisanal food company Tellory Inc. on a new product line as well as a recipe booklet for its existing Ciolo and Piccolo lines of pestos, spreads, dips and tapenades. Top Chef winner Rosenberg, the Executive Chef of Jax Fish House in Boulder, Colo., also will make public appearances to demonstrate uses for Ciolo products at Whole Foods, where they are sold exclusively, and for Piccolo at mainstream food stores throughout New York City, New Jersey, Colorado and New Mexico."
Rosenberg actually started talking with the company a couple months ago -- before it was announced that he'd won the competition -- so this isn't a completely celebrity-driven gig. And while he's doing time as a pesto pimp, Rosenberg will still be holding his post as exec at Jax in Boulder.
No word on whether Rosenberg has his eye on a restaurant of his own. But that hundred grand he took home for besting all comers has got to be just burning a hole in his pocket.