New Belgium Rolls Out Sunshine Wheat in a Can
As we reported in March, New Belgium Brewing has rolled out its second canned beer - Sunshine Wheat -- in Colorado only (the trucks hit the road on Friday on their way to liquor stores). But if sales are strong - as they were when the Fort Collins brewery introduced Fat Tire in a can last summer, then New Belgium could distribute Sunshine Wheat in more states as well.
"People have been asking for a more portable Sunshine Wheat for a while," New Belgium spokesman Bryan Simpson said in an e-mail, pointing out that cans are easier to carry and lighter than glass and can be more easily packed into a campground.
The move gives more credence to the growing popularity of canned craft beers - a trend that began in 2002 when the Oskar Blues Brewery in Lyons unveiled Dale's Pale Ale.
Stay tuned for a review in the next week or so...