Sugar feed: You could be $500 richer in candy if you've got the winning Enstrom's Almond Toffee Contest recipe
Grand Junction isn't what you'd call a culinary food capital, but the mountain town does have at least one claim to fame: Enstrom's Almond Toffee, the Colorado toffee company that will celebrate 50 years of sugar rushes later this fall with a confection of fanfare.
In the meantime, Colorado's own Willy Wonka factory wants to give you $500 in candy money -- and a buttload of free toffee -- for your recipe writing prowess. From now until Tuesday, June 15, the family-owned sugar shack is hosting the "Great Enstrom's Almond Toffee Contest," whereby toffee lovers are encouraged to submit their own original recipes using the company's famous almond toffee.
Here's how it works:
Make your way to Enstrom's Facebook page, read and abide by the contest rules and then submit your recipe, which will be judged by a panel of toffee experts, including the Enstrom family clan. "We're going to have a big tasting with the staff who will recreate all the submitted recipes and then decide which five recipes are the best," says Jamee Enstrom Simons, who co-owns the company with her husband, Doug.
After that, it's up to the company's Facebook supporters to vote on their favorite recipe from the chosen five. "We want our Facebook fans to have the final word," says Jamee, who plans to carefully monitor the throwdown. "This is going to be a closely supervised contest, with only one vote per person, per day, allowed," she warns.
The five finalists will be announced on Facebook on Thursday, June 24, and fans will then have until Wednesday, June 30, to cast their votes. The victor receives a $500 Enstrom's gift card and free toffee, while both the winning recipe, and the recipes from the finalists, will end up in Enstrom's Almond Toffee boxes -- some 400,000 of them -- which will be shipped around the world.
Instant fame, people.