Mercy for Animals has a solution to Taco Bell's legal woes: Go vegan

Categories: Cafe Society

Big Taco Bell.jpg
If there's hardly any beef, then why not go vegan?
Taco Bell has been sued by Alabama-based law firm Beasley Allen, which claims the chain was using too little beef in its "beef." And because this country loves meaty litigation, Taco Bell turned around and sued right back, claiming that not only was it proud of its meat sources, but that the taco filling has plenty of beef -- it just happens to have plenty of seasoning, too.

Now an animal rights group is getting in on the fun, and it's got another solution for Taco Bell: Go vegan.

In a letter sent to Taco Bell's president, Nathan Runkle, the executive director of Mercy for Animals, asks: "Why not 'Think Outside the Bun' and switch to a healthy and delicious vegan meat substitute and cash in on the growing demand for meatless meal options?"

His letter goes on to highlight the problems with animal consumption, complete with this choice description: "Taco Bell customers would lose their appetites if they saw how cows raised for beef are inflicted with third degree burns (hot-iron branding), have their testicles ripped from their scrotums and their horns burned out of their skulls -- all without any painkillers."

But Runkle ends on a positive note, pointing out that vegan menu options were listed as a hot 2011 trend by Nation's Restaurant News.

The full text of that letter:

Dear Mr. Creed:

I am writing on behalf of Mercy For Animals, a national, non-profit animal advocacy organization, with a practical solution to your company's current legal problems stemming from allegations that your "meat mixture" contains less than 36 percent meat. Why not "Think Outside the Bun" and switch to a delicious vegan meat substitute and cash in on the growing demand for healthy and humane meatless meal options?

Taco Bell customers would lose their appetites if they saw how cows raised for beef are inflicted with third degree burns (hot-iron branding), have their testicles ripped from their scrotums and their horns burned out of their skulls - all without any painkillers. Undercover investigations have revealed sick and injured animals routinely entering the human food supply. At slaughter, improper stunning condemns many animals to being skinned and dismembered while still alive, conscious and suffering. More information is available at

Cruelty to animals aside, the United Nations is calling for a global shift toward a vegan diet, saying that this is crucial to saving the world population from hunger, fuel shortages and the worst impacts of climate change. And according to the American Dietetic Association, vegan diets provide powerful protection against many deadly diseases, including the three biggest killers in the United States: heart disease, many types of cancer, and strokes.

Human health, environmental degradation, cruelty to animals and false advertising allegations are all very serious issues, but Taco Bell can tackle these problems, and more, by adopting and promoting a compassionate and cruelty-free vegan menu. There is simply no better time than right now to salvage your company's reputation and tap into a growing market for vegan foods. In fact, the National Restaurant Association says that vegan menu options are a "hot trend" for 2011. And with Taco Bell's 12 authentic (and vegan) seasonings and spices, your customers can get the same tastes and textures they know and love with 100% plant-based meat substitutes without all the saturated fat, cholesterol and cruelty associated with animal flesh.

Mercy For Animals is ready and willing to assist Taco Bell in making the socially responsible switch to a healthy, humane and honest vegan menu. We look forward to your response. Please feel free to contact me directly at or 937-470-9454.


Nathan Runkle
Executive Director

So there you have it. Taco Bell has a way out of this lawsuit: Veganism. And if you accept the stat that the filling was only 36 percent meat to begin with, the chain is already 64 percent of the way there.

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As a non-meat eater, I would love for taco bell to have meatless taco's. I make them at home, but it would be great for the busy days to just swing by a taco bell and grab a few taco's for my chidren and myself. What I would actually love is for taco bell to aliminate all meats because of the animal cruelty in this country, but I know how this country works. Alot of people do not understand what is actually happening to innocent animals nor seem to care. It is very sad. For now though, I think Taco bell should give the option of meatless.

KB Home Sucks
KB Home Sucks

TACO BELL and KB Home get less than you pay for? Thank you for suing us? YES were not responsible for our own actions. Chief concept officer? Greg Creed, putting the CON in CONCEPT officer CCO = cheat consumers often. Why must society have to sue you to get you to do the right thing? Maybe the headline should read: Go ahead we have so much cash your lawyers will be in court for the next 50 years, appeal we got you appeal right here. Melissa Lora is the currently a Board of Director for KB Home Inc and the Chief Financial Officer of TACO BELL. On Wikipedia Taco Bell’s bio has no mention of Lora who sits on KB Home Board of Directors? Clearly Melissa Lora does not want to be associated with one of the nation’s largest builders? Melissa Lora. CFO at Taco Bell Corp. Orange County, California. These corporations only care that they rake it in you the consumer could die, we don’t care, F”off”. Your brand is attacking us by insulting us with untrue advertising. What happened to the truth in Advertising law? You knew what you were selling 35% of a taco at 100% of your charge. If I went in to buy a taco for $1 and told you I’ll only pay .35 cents you’d show me the door… Chris Rock in “I’m gonna get ya sucker”

Melissa Lora does not have a biography on TACO BELL's Official Website? No one in management at TACO BELL has a bio on their website. Are they hiding? Another reputation issue since the food poisoning outbreak TACO BELL’s E. coli bacteria was famous for? In March 2005, the Coalition of Immokalee Workers (CIW) won a landmark victory in its national boycott of Taco Bell for human rights. KB Home uses undocumented workers to build its homes? Taco Bell? A lawsuit filed in 2011 alleges that Taco Bell beef is comprised of less than 35% beef. We’ve seen the goop, it pours out of a bag like dried brown flour that coagulates into something that looks like ground beef when water is added.

Currently, Ms. Lora serves on the following boards:

* KB Home * Taco Bell, YUM Brands * Discovery Science Center

Other distinguished KB Home Board members include Melissa Lora's buddy Bruce Karatz who was just convicted as a felon and is currently under house arrest in his 24 room Bel-Air Mansion (not built by KB Home) serving out his 8 months home confinement for swindling 11 Million Dollars. Martha Stewart is a spokesperson for KB Home also served time for her former stock swindle. Gary A. Ray head of KB Home human resources is a convicted felon in this current stock swindle.

Melissa Lora and KB Home built this lemon with Bruce Karatz. KB Home is under a Federal Trade Commission Consent Order. KB Home must buy back your home if not 100% satisfied within the first year? Why was this order servered on KB Home? They violated the truth in Advertising law? Yet they won’t buy your house back a clear violation. Melissa Lora has never responded as KB Home Board of Directors to any customer complaint letter sent to him by certified mail. KB Home sells Lemons, Just Google Melissa Lora.. the entire management of both KB Home and TACO BELL has an image problem? Not mentioning their Chief Financial Officer's proud accomplishments at KB Home. Where's the BEEF in my poorly constructed KB Home? Both are misleading the public and getting less than they paid for. The only difference is TACO BELL exits after 24 hours; KB Home continues to give you irritable bowel syndrome. Should I be thinking outside of my bun? Taco Bell is a part of Yum! Brands, Inc. (“Yum Brands”). Yum Brands includes: Kentucky Fried Chicken KFC U.S. Properties, Inc., Taco Bell Corp., Pizza Hut, Inc., Long John Silver’s, Inc., A&W Restaurants, Inc., WingStreet, LLC, and Yum Restaurants International, Inc. She has been a Director at KB Home since 04/2004. She serves on the Taco Bell National Purchasing Co-Op Board of Directors and is a Member of the Unified Foodservice Purchasing Co-Op as well as the Discovery Science Center in Santa Ana, California. Are they all ripping you off?

"Our government, through the USDA and FDA, provides definitions, standards and labeling guidelines for 'ground beef.' Just like the FTC is enforcing the 1979 FTC Consent order Against KB Home. Yeah Right! B33F just 3s not E's. Check the art they never spelled BEEF with E's. Just flipped over threes?

According to Fast Food Nation: The Dark Side of the All-American Meal, a best-selling new book that is putting millions of Americans off their deep-fried favourites, you are actually making a decision that involves biting into a slab of chemically enhanced beef made from the meat of more than 100 different cows that is probably contaminated with E-coli bacteria and almost certainly containing faeces of some sort. Thank you Melissa Lora for your contribution to society at KB Home and TACO BELL.

Fast Food Nation

The waste products from poultry plants, including the sawdust and old newspapers used as litter, are also being fed to cattle. A study published a few years ago in 'Preventative Medicine' notes that in Arkansas alone, about 3 million pounds of chicken manure were fed to cattle in 1994."

A earlier investigation by NBC news said that the Cattle King Packing Company -- at the time, the USDA's largest supplier of ground beef for school lunches and a supplier to Fast Food companies -- routinely processed cattle that were already dead before arriving at its plant, hid diseased cattle from inspectors, and mixed rotten meat that had been returned by customers into packages of hamburger meat. That's why I drink Lemonade not gravy.


Taco Bell is a go-to for vegans anyway, since their bean burritos without cheese are just about the only vegan fast-food option available. I, for one, would be really excited if Taco Bell were to offer more vegan options.


Agreed. Taco Bell beef is so far removed from beef (whether it's real or mostly filler), no one would know the difference.

Same with McDonalds burger patties.

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