Dry Dock Brewing changes the name of its double IPA after a trademark dispute with 7 Seas Brewing in Washington

Categories: Beer Man

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Bon Voyage.
Dry Dock Brewing in Aurora will change the name of its acclaimed Seven Seas Double IPA sometime in the next few weeks after getting a "nasty" letter from a lawyer representing 7 Seas Brewing Company in Gig Harbor, Washington.

"I was disappointed I didn't get a phone call," says Dry Dock owner Kevin DeLange. "If I had gotten a phone call, I still would have changed it. I would have been happy to do it."

The dispute comes just a month after Oskar Blues Brewing in Longmont changed the name of its Gordon beer to G'Knight following a trademark dispute with Gordon Biersch.

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Delange, who opened Dry Dock in 2005, said he asked 7 Seas owner Mike Runion if they could work something out along the lines of Avery Brewing of Boulder and California's Russian River Brewing; those two breweries famously teamed up in 2004 on a brew called Collaboration Not Litigation Ale after discovering that they were both making Belgian-style beers with the name Salvation.

"But it was a 'no, you need to change it,'" DeLange says. "The guy was being a real ass about it, which is not something you see that much in the craft brewing industry. I would have expected them to have taken the high road."

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Runion declined to talk about it, saying he was in the middle of making deliveries. The brewery, founded in 2008, makes Cutt's Amber Ale, Port Royal Export Style Stout and Ballz Deep Double IPA, among other beers.

7 Seas trademarked the name about three months before Dry Dock began making its beer, DeLange says. The brewery primarily distributes its beer around the Seattle and Tacoma areas, according to its website. Dry Dock currently distributes its kegs and 22-ounce bomber bottles, including Seven Seas, only in Colorado.

"We will drop the Seven Seas and just call it Dry Dock Double IPA," DeLange adds. "We thought about Seven Cease and Desist, but we won't. We have new labels on the way. It will be about three weeks before those come in and will swap it out."

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11 comments
Sippin Syrup
Sippin Syrup

I was really wondering what the other side of the story is. 7 Seas comes of looking really bad here, and it is a borderline smear piece.

Meyers M
Meyers M

Open Letter to 7 Seas:Dear Mike,

As an avid craft beer lover and homebrewer I was taken aback by reading about your cease and desist letter sent to Dry Dock Brewing. Dry Dock is not your enemy; Bud Millers Coors and ignorant beer drinkers are. I am very disappointed. So unless you brew a gold-medal-winning World Beer Cup like Dry Dock, I doubt that you will ever expand beyond the borders of your little area with a stigma of being a jerk. I hope you rethink your position and general attitude toward the rest of the craft beer community.

Sincerely,Mark M

Scotsman_willy
Scotsman_willy

As a craft brewer bigger than both the breweries involved I have to say the time for sizing up our legal dicks is wasted time and money. Figure it out without the legal threats, and realize we're all in the same game. Collaboration would have been a better idea. Keeping the lawyers out of it would have been a better idea. Having a beer or two together would have been a better idea. Come on, brewers, can't we all just get along?

beerme
beerme

It sounds like Dry Dock was perfectly willing to change the name but just didn't like the way 7 Seas went about telling them to do it.

julius
julius

achmejedidad on reddit sent an angry letter to 7 seas and got this response:

"Just an update. The owner of Dry Dock, Kevin, just called and e-mailed, apologizing for the inaccurate article and quotes. Also noting he would immediately contract the author and try to correct/rectify the slanderous blog. Again, there is more here then what some blog decided were facts. We represent Washington with the highest respect and charcter at all times.

Cheers, 7 Seas Brewing"

Might want to wait before making judgments. The author of this blog might just be looking for clicks.

BrewLover
BrewLover

I can see that if it were 2 beers named the same, this might be overkill. But the beer was named after their company and brand. Maybe we ought to put ourselves in others shoes.

matt hughes
matt hughes

agreed. 7 Cease and Desist would be awesome. but given how unawesome the seattle dbag seems to be, it would probably cause more problems than giggles it provided. well, not more. just more painful.

beer chick
beer chick

Seven Cease and Desist is hilarious! It's really unfortunate how much litigation seems to go on in the beer industry. I'm not business-person, probably because I'm of the "live and let live" school of thought, but I often wonder how much would be lost in revenue on same/simliar names, etc. vs. how much a lawsuit may cost.

Olias
Olias

Or, the owner of 7 Seas may be engaged in some intense damage control.

Guest
Guest

The beer wasn't named after their company and brand. The term "seven seas" has existed for a long time. Certainly longer than 7 Seas Brewing has. Seven Seas and 7 Seas arent even confusing. Craft beer drinkers are not stupid. but apparently 7 Seas Brewing thinks it's customers are. Is 7 Seas even distributed out here? Is Dry Dock distributed in Washington? What a waste of time and money.

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