Batch 19, the pre-Prohibition Coors beer, will be on tap at only three old-school Denver bars (and Pete Coors will toast it at Stoney's)

Categories: Beer Man

Batch19.Party.jpg
Batch 19
A Batch 19 party in San Francisco.
Batch 19, the Coors lager that comes from a pre-Prohibition recipe reportedly unearthed in an old log book in 2004, will go tap this week at three hand-picked bars in Denver.

Stoney's Bar & Grill, the Wazee Supper Club and Star Bar were selected in part because they are all located in turn-of-the-century buildings or spaces that look old, and in part because of the relationship that Coors has with the owners.

"We were looking at things that tie back to the pre-Prohibition era," says Tom Ryan, a spokesman for Tenth & Blake, the MillerCoors subsidiary that makes Batch 19. "It's a very special beer with a unique history, and we are trying to highlight that."

When customers order a pitcher, Batch 19 will be served in 1900s-era "growlers," which look more like milk jugs with wider openings than today's vessel of the same name.

Batch19.growler.jpg
Batch 19
On May 20, Pete Coors will toast the beer at Stoney's, 1111 Lincoln Street, from 5 to 7 p.m. "We're really excited," says Stoney Jesseph, the owner of Stoney's, who says he got the account because he's been a big fan of Coors and was a supporter of Batch 19 from the beginning.

Coors will park a 1920s beer truck in front and there will be people in costume at the event. Most important, Jesseph adds, "It's a really good beer."

Batch 19 will also be served on tap at six other Front Range bars: the Old Capitol Grill in Golden; O'Malley's and the Navajo Hogan in Colorado Springs; the Town Pump in Fort Collins; the Wheel Bar in Estes Park; and Gray's Coors Tavern in Pueblo.

As the Coors story goes, there was a small flood in the basement of the Golden plant where some of the company's memorabilia is kept. When that material was being moved, employees discovered an old log book with a recipe that dated to the days before 1919, when alcoholic beverages were outlawed in the United States.

A few years later, Coors brewer Keith Villa decided to see if he could round up some of the ingredients from that recipe, ingredients like Hersbrucker and Strisslespalt hops, which aren't really used anymore by modern brewers in this country.

After trying out the beer on employees (it is brewed in Golden), Coors released Batch 19 -- along with its marketing story -- in May 2010, but only in five cities: Chicago, Milwaukee, San Francisco, Washington, D.C. and San Jose.

Denver is the sixth location, and then it will move on to Boston. "There's no major reason why Denver was left off the list other than we were just sampling other parts of country," Ryan says.

Coors is going with limited allocation of Batch 19 because "we are trying to remind people that it is a special beer," he adds. "It didn't seem appropriate to do something big, but rather to slowly grow it. We can certainly expand down the road."

Follow Westword's Beer Man on Twitter at @ColoBeerMan.
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9 comments
Gforce450
Gforce450

Got a bottle in my hands right now and must say...I'd buy this beer if I could find it in a store

Richard_legal
Richard_legal

I've drank this beer and mist say that it is really good. It's kind of funny how Coors has been coming along in the last couple of years. Not long ago I had totally given up on drinking any of it, but a good friend has been persistent in getting me to give to Coors name another try. I've been told that even the Banquit has been brought back to the original flavor that I remember so fondly. Give the Batch 19 a try, I know it will be a huge success. It's yummy.

SanguinePenguin
SanguinePenguin

Hmmm...Big Beer is getting the hint! While Coors operates AC Golden, who for the past few years has been concentrating on building brands of specialty beers like CO Native, Winterfest and Hermann Joseph's; it seems that this move further illustrates the pressure craft breweries are placing on the macros. Heck, even Heineken is reacting with Newcastle seasonal brews. While I may not drink most of these reactionary beers, it means that as a whole there will be better tasting beers available for the average consumer. That is a good thing!

when
when

When exactly can i walk into these bars and get this beer?  What date?and it wont be available at the brewery? 

jonathan_shikes
jonathan_shikes

when,It should be on tap at Stoney's now. Coors didn't have a date for the other two, but I bet you could find out if you called the bars.

NateGravina
NateGravina

Batch 19 has only been available at the brewery for a while, but still available at least! It's deeelish 

Mantonat
Mantonat

I love your beer blogs, but Coors is going to name their next beer ShikesPA with all the press you've been giving them. I'm so uninterested in even the best beer from this multinational conglomerate that tries to come across as the craft brewers next door. The promise of an appearance from DUI Pete does little to stir me to attend this event or seek out the beer.

wtf?
wtf?

If you don't support big corporations when they try to do something right, they have even less incentive to try. Drop the attitude and enjoy the beer. 

jonathan_shikes
jonathan_shikes

Mantonat, I always appreciate your honest comments. I only write about Coors (or any other brewer) when there is something newsy to write. I promise. But no matter what a person's opinion of Golden's biggest brewery, when they do something that makes a ripple in the world of Colorado beer, it is worth knowing about -- at the least.

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