Reader: Steve Ells goes for soul over cheese

• Chedd's was an absolute mess. The food was hit and miss and the staff was almost uniformly lousy. A grilled cheese concept done right could definitely be successful. Enormous menus with dozens of different cheeses and breads are a recipe for disaster anyway. Simple is better. Check out "The American" in San Francisco for a grilled cheese restaurant done perfectly.

• Normally stoners in a sandwich shop don't bother me. But at Chedds they took it to a whole new, partially comatose, level. Do miss those sandwiches though.

• Chedds failed not because it wasn't a great idea or sandwich, it failed because of every aspect outside of the food. Evidently to work at Chedss you had to be stoned off your ass the whole time, the workers were slow and often rude to customers. The restaurant only had 2 panini presses to cook on, so when they were busy it took way too long to get a sandwich. The creators had a great idea, they tried to expand there idea and lost focus of their store along the way. I

TotalComments: 3