Dylan Moore's Deluxe Burger will close on Sunday

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First the Deluxe food truck, the Little Orange Rocket, drops off the curb, and now Deluxe Burger, the cow palace that Dylan Moore, the chef/owner of Deluxe and Delite, opened last year on Valentine's Day, is going dark.

"You know, it just got to the point where I knew I had to focus on Deluxe and Delite -- those are my babies," says Moore, whose business partner, Jill Warner -- she's also the owner of Mod Livin' next door -- plans to rent the space to another restaurateur.

"I used to have a chef and a sous at Deluxe and Delite, but both restaurants -- not to mention South Broadway -- are going crazy right now, and I'm in the kitchen all the time, and it was just too much for me to do so many projects, plus Jill is really busy with her store and her online furniture business," he continues.

"I'm bummed," he adds, "because I loved the burger joint, and it's a really cool space, but I'm actually taking it better than I thought I would -- and when it comes to everything else, I'm happy and in a good place, despite the fact that I'm swamped."

Deluxe Burger will close on Sunday, after, says Moore, "we've burned out all the food" -- probably around 9 p.m. "If you happened to have bought a Deluxe Burger t-shirt in the last year or so, it'll be a collector's item by Monday morning," he quips.


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13 comments
Dsfjkerhrt
Dsfjkerhrt

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Aceranchero
Aceranchero

I was in Mod Livin' Friday afternoon—not a single customer in the restaurant. 

For that matter, the streets were devoid of pedestrians, shoppers, foot traffic. Good luck with that turf, Marzyck's. (You would have been very welcome in Ballpark or Highlands.) 

EColfaxHoofer
EColfaxHoofer

C'mon, who is he kidding?  The writing was on the wall when Marczyk's started building out their new store 2 blocks away.  Nobody in the neighborhood is going to buy an expensive restaurant burger when they can make a better one at home.  And the market for driving to an expensive restaurant burger is limited.  Toss in the fact that his backdoor neighbors always treated him like shit, and the incentive to try to keep it going is zero.  Wrong concept in the wrong neighborhood.  But kudos to him for not reminding us of his shitty neighbors.

Jeff
Jeff

Dammit.  After Little Orange Rocket went down, my only comfort was that I could get those amazing truffled mac & cheese balls at Deluxe Burger.  Maybe add them to the menu at Delite?

Uncledave8
Uncledave8

As with food trucks, my prediction is that the market is becoming over-saturated with burger joints and Deluxe Burger will not be the last to depart the scene.  Personally, I've always loved Deluxe but it seems to have suffered while Dylan spread his attention around to burger joints and food trucks.  It (Deluxe) is seriously in need of a facelift and the menu is pretty tired.  Hopefully, with Dylan's full attention, I will be able to reinstate Deluxe to my list of top Denver dining spots as it was for many years.

Nicole
Nicole

I disagree. I live in that neighborhood and was out Friday night after 6pm (when people who have to work are finally free) and there were plenty of people out and about walking to resturants and bars. Marzyck's will do just fine in our neighborhood. It's growing in popularity. I don't think Marzyck's opening has anything to do with Deluxe's failure. I agree with Mantonat- I think the owners just got tired of trying to run several things at once. Because the burgers were delicious! I'll miss you Denver Burger......

CLB
CLB

I've been to Marczyk's nearly every day since they've opened on E. Colfax and they have been busy during every visit.  I agree that the foot traffic on Colfax is minimal, but with a small parking lot, Marczyk's is going to do fine in a nice neighborhood that doesn't have an upscale grocer. 

Deluxe Burger, on the other hand, seemed doomed from the beginning.  No foot traffic, little parking, no customers.  It would be a better spot for a more unique concept than burgers. 

Nobo Bears
Nobo Bears

I'm with EColfaxHoofer on this one, though only partially on the Marczyk's angle.

The driving for a burger view is valid, IMO. I remember a columnist years ago that did an essay on how you should not drive more than 20 minutes for pizza. Theory being: no matter how good the pizza is, the longer the drive, the more expectations the pizza has to live up to, and bottom line, it's pizza. Ditto for burgers. Been to Deluxe Burger once when in the neighborhood, OK burger, nothing special compared to the other premium burger places in town, not worth the extended drive for me from home (ie. more than 20 minutes).

As for being able to make a better burger at home: maybe not better, but, more options. One thing with the premium burger space is that, at times, there is not a lot of variety, not really a chance to "have it your way". They offer up a basic with some add-ons, have a few signature burgers, but what if neither option is appealing? At home, at least you are not at the mercy of the chef de cuisine's idea of how you are to properly enjoy a burger and are able to build your ideal burger.

Mantonat
Mantonat

With that logic, you'd never be able to open a restaurant anywhere near a grocery store.

Foodie941
Foodie941

The Edge at Four Seasons has amazing truffled mac and cheese balls.

Uncledave8
Uncledave8

I do think it has to do with location and competition.  I can be at Larkburger, Park Burger, Park and Co., the Cricket, HBurger, Hamburger Mary's, CityGrille and probably some I forgetting in a matter of minutes.  I'm going to drive out to East Colfax for a burger ?  Nah.

Mantonat
Mantonat

Seems like there's probably about 300,000 people who live within a 20-minute drive of the Deluxe Burger location. Seems like there are also plenty of other restaurants that have made a go of it successfully on E. Colfax. I will take Dylan Moore's word on it that the main factors for closing had nothing to do with slow business, but even if it did, it's not a reflection of the location, the competition from non-burger places, or people's unwillingness to drive there. Maybe the burgers just weren't that great. Or maybe business was fine and the food was good, but the ownership just didn't like operating three restaurants and a truck across town from each other. Occam's Razor - the simplest, most obvious answer is almost always the correct one.

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