Chipotle treats family-farm trick-or-treaters with a Boorito tonight
From 6 p.m. six until closing tonight, all locations of Chipotle -- the homegrown big-burrito chain that Steve Ells started in Denver almost twenty years ago -- will be offering a real treat to anyone in a costume inspired by the family farm.
Dress like Old McDonald or a Niman Ranch hog, and for just $2 you can get a boorito, a bowl, a salad or an order of tacos. Up to $1 million in proceeds from sales of these items will be donated to the Chipotle Cultivate Foundation and Farm Aid.
Here are the details from the Chipotle website:
A Bigger Celebration for the Smaller Farms
This Halloween, we're celebrating family farms and their dedication to the land they live on and the delicious food they produce. To join in on the party, come into any Chipotle on Halloween from 6 pm to closing dressed in a costume inspired by the family farm and we'll hook you up with a burrito, bowl, salad, or an order of tacos made with responsibly raised ingredients for just $2.
Have some fun with your costumes. Think crops, farm tools, tractors, silos, or farm animals. Get the proverbial creative juices flowing and you might have a shot at winning a prize in the Costume Contest.
In support of our family farming friends, we're donating the proceeds, up to $1,000,000 to The Chipotle Cultivate Foundation and Farm Aid, two non-profit organizations working to keep farmers on the land and nurture a better agricultural system.
This is just the latest in a long line of Chipotle projects that support the family farm, projects ranging from using local farm produce in Chipotle locations to producing a couple of short films to raise awareness about the economic hardships faced by family farms. Watch the most recent, Abandoned, here, and the first film, Back to the Start, here.