DiFranco's, an Italian deli-market, opens today in the Beauvallon

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DiFranco's, 955 Lincoln Street, will open today in the Beauvallon building, a space that has swallowed up many earlier restaurants -- but owner Ryan DiFranco is sure he can break the curse with his concept.

"The emphasis is on local, fresh Italian food," DiFranco says. "Denver needs a good local Italian deli and market. I want to be able to share my passion for great Italian food, coming from a large Italian family. I want to do it right, with local farmers, and celebrate good food with the city."

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After remodeling the space (and throwing a party for friends and family last night), DiFranco is ready to debut his deli-market.

Starting today, DiFranco's will be open Monday through Friday from 9 a.m. to 6:30 p.m. and Saturdays from 9 a.m. to 3 p.m. Click here for more information and to view the locally-sourced menu.

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A communal bar runs through the length of the space.

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DiFranco's is located on the Lincoln Street side of the Beauvallon.

Location Info

DiFranco's

955 Lincoln St., Denver, CO

Category: Restaurant


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9 comments
AC
AC

The only business this venue will ever get is from walk-ins. It is incredibly difficult to park in this area. Tony's Market is in the next block over and has parking.

Simons
Simons

Tony - I wish you all the success, and my family always patronizes local businesses.Also - watch out for those COWARDS at Yelp. They'll only post negative lies unless you pay them monthly fees of the usual $300.00. Don't give in to their blackmail; everyday more people are deleting their Yelp accounts. Make sure your customers compliment you on Google, Yahoo or Tripadvisor reviews.

SoulfulRover
SoulfulRover

Isn't Tony's basically across the street from the Beauvallon?  Seems weird to have two Italian markets operating so close to each other.

beer
beer

 See above - they have free parking also.

Clearly this is something about which Ryan will REALLY need to get out the word.

nope
nope

 make sure you customers complement you?  What, twist their arm until they do it?  Good products and excellent customer service - that is what makes people post positive comments WILLINGLY.  I would be completely put off by a place that tried to demand I shill for them.

Mantonat
Mantonat

Is Tony's an Italian market? I think it's primarily a butcher shop with an upscale market, some of which is Italian. The bistro offers side offers some Italian dishes, but lots of other stuff too (burgers, bbq, etc.). I think that stretch of Broadway is busy and populated enough to support more than one market, especially if done right.

Ryan Difranco
Ryan Difranco

SoulfulRover... id love for you to come try our food... one thing we do is locally sourced and organic ingredients. Ask Tony's where their meats are coming from next time you go in.  Also we are more-so a fresh pasta bar. Our specialty is Italian which Tony's isn't. Thanks and I hope to see you soon in the shop

Ryan
Ryan

Uncledave... we have free parking under the building which is something many people don't know about. Also we will be around until 7 on many nights where the grab and go option will still be available. We just won't have the full menu available. With this said, I hope that helps. Call ahead meals will also be available for pick up. I hope to see you there as well. Please stop by and give us a try! I promise you the taste alone of our food will show you the difference between DiFranco's and Tony's. Thanks 

Uncledave8
Uncledave8

Agree with Ryan - clearly they are targeting a different clientele than Tony's which is more a Marczyks kind of place.  But Ryan, I worry about the hours that you're planning.  Most people are at work 9 am - 6:30 pm.  People can't stop in on the way to work to pick something up for lunch and you aren't giving them much of a chance to stop by after work to pick up dinner items.  Tony's is open 7am - 8pm and they're on the one way going out of downtown plus they have a parking lot.  Convenience may outweigh locally sourced and organic.  Just something to think about.

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