Kevin Morrison opening a second Pinche Taqueria in Highland

Lori Midson
"Done deal!"

Those were the ecstatic words that Kevin Morrison, the brains behind the Pinche Taco truck and Pinche Taqueria, the stellar urban taco joint that he opened in 2011 on Halloween eve, spilled this morning when he revealed that he's opening a second Pinche Taqueria at 3300 West 32nd Avenue -- a brand new build-out in Highland.

Morrison says the restaurant "is another taqueria with no name," because, well, the loose translation of "pinche" -- "fucking," as in those "fucking tacos are so fucking good!" -- isn't a word that the Department of Excise and Licenses is particularly fond of. So in order to secure a liquor license for the space, he's doing the same thing that he did with his original brick-and-mortar: using signage that simple states "tacos, tequila, whiskey" -- and Doing Business As Tacos Borrachos.

It doesn't really fucking matter what you call it, however, because the taqueria, which won our Best New Restaurant award in this year's Best of Denver, has become one of the city's most popular hangouts for innovative street tacos, Mexican beers and sassy cocktails -- and the new taqueria will essentially mimic its sibling, although Morrison has a few new tricks up his sleeve.

"We'll have different textures and colors, but you'll know when you walk through the door that you're definitely in a Pinche Taqueria," says Morrison, adding that the menu will remain the same, as will the bar program, which is spearheaded by Brian Smith, who's trotting off to Mexico next week to do some tequila research. And the 1,580-square-foot space, which is larger than his first, will pimp an open kitchen smack-dab in the dining room, where guests at the seven-seat chef's counter can order their tacos directly from the "taqueros" -- the people who make life worth living.

There's also a pair of garage doors that will open to the streetscape on Irving, and, in addition, Morrison is planning to incorporate a few spinning spits to the kitchen's repertoire -- and not just carved and caramelized marinated pork, but lamb and goat, too. "We'll have a few traditional al pastor machines, and when we're out, we're out," he says, divulging, too, that he's contemplating doing al pastor on the sidewalk.

Location Info

Pinche Taqueria

3300 W. 32nd Ave., Denver, CO

Category: Restaurant

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Happy Cakes has awesome cupcakes.


I cannot picture where this is going in.  where is there room to put in a new building?  Did they tear down a house?


For the new Highlands location Pinche means no place to park and no chance you are getting a liquor license 20 feet from a school.

DonkeyHotay topcommenter

Pinche has different meanings:


In Spain, the word refers to a kitchen helper. It mainly means a restaurant chef assistant or a kitchen helper who helps cook the food and clean the utensils. Another meaning is used as an insult, as in pinche güey ("loser"), or to describe an object of poor quality, está muy pinche ("It really sucks").


Many restaurants in Spain have the name "El Pinche", to the great amusement of Mexican and Chicano tourists.


In Mexico, it is very offensive and is often equivalent to the English terms "damn", "freakin'" or "fuckin'", as in estos pinches aguacates están podridos… ("These damn avocados are rotten…"); Pinche Mario ya no ha venido… ("Freakin' Mario hasn't come yet"); or ¿¡Quieres callarte tu pinche boca!? ("Would you like to shut your fuckin' mouth?").


In Puerto Rico pinche simply refers to a hairpin, while pincho has the same meaning in Dominican Spanish.


In Chile, pinche isn't vulgar, and it refers to the people involved in an informal romantic relationship with each other. The verbal form pinchar can be translated as "kissing" or "make out"



We can use a good Vietnamese restaurant.


The Original Heidi's Space is also for sale as is the building.  This "Deli" cannot close fast enough, I feel sorry for all the franchises who got suckered into buying into the Heidi's brand.  Hope they get something good into the space.


Fuck yes!  We need some new stuff in Highland, this will be a hit!  Now someone please put something new in the coral room space


Heidi's can't close soon enough.

If only we could get a place that knew how to make real bagels.


 @JimRome The problem with Highland restaurants is that its busy enough to keep the shitty restaurants in business.  We need to replace awful Heidi's, Coral room (reminds of of a 1998 friends episode), confusing concept Boa, and the mediocre at best Venue.  These restaurant operators have gotten complacent due to the high foot traffic in the square.  But we still have the best liquor store in the city Mondo Vino and the friendliest cheese shop St. Kilians.

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