Avery Brewing's Ale to the Chief returns to presidential beer politics

Categories: Beer Man

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Tiny little Colorado, with its nine electoral votes, could make a big difference in the presidential election this year. Just ask President Obama, who has visited multiple times in the past three months, and Mitt Romney, who dispatched vice presidential selection Paul Ryan to our high-altitude swing state just two days after announcing him. Avery Brewing knows how important Colorado is, too, which is why the Boulder brewery plans to re-release Ale to the Chief, a pale ale it brewed in 2008 to celebrate the Democratic National Convention in Denver and the election that November.

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"We were reading over the 2008 label, which has a message to the candidates asking for certain issues to be addressed," explains Avery spokesman Joe Osborne about why the beer is returning. "Oddly enough, those issues are still as relevant as ever, so with only a minor alteration, we used that for the tap-handle labels."

Ale to the Chief won't be bottled this time, but it will be on tap in Colorado, California, Texas, Virginia, Washington, D.C., Pennsylvania, Ohio, Missouri, Massachusetts, Illinois and South Carolina. "At about 8.1 percent ABV, the color is a crimson hue, and with honey malt, dark Munich malts and Cascade hops, we've taken the essence of a traditional American pale ale and doubled it," the brewery says.

It is being kegged on August 20 and should be available about two weeks later, Osborne says.

Here is the new wording:

Ale to the Chief! A Presidential Pale Ale to celebrate Inauguration Day, January 20th, 2013 We the Brewers of Avery Brewing Company, in order to form a more perfect ale, require leadership that can liberate us from our quagmires in foreign lands; embrace environmentally sound energy alternatives to imported oil; heal our ailing health care system; free us from tyrannical debt and resurrect the collapsing dollar. We hereby pledge to provide him or her with an ample amount of our Presidential Pale Ale to support in the struggle for the aforementioned goals! Hail to the Chief!

Here is the old wording:

We the Brewers of Avery Brewing Company, in order to form a more perfect ale, require a new leadership that can liberate us from our quagmires in foreign lands; embrace environmentally sound energy alternatives to imported oil; heal our ailing health care system; free us from tyrannical debt and resurrect the collapsing dollar. We hereby pledge to provide him or her with an ample amount of our Presidential Pale Ale to support in the struggle for the aforementioned goals! Hail to the New Chief!

Not an "Imperial" pale ale, this is a democracy. It's Presidential! Take the all-American pale ale, a bipartisan blend of malt and hops, increase to both Avery Brewing standards, and then, of course, dry hop the result with that most quintessential of American hops, Cascades, and you get this... Ale to the Chief. A brew worthy of the Oval Office! Brewed with Rocky Mountain water, malted barley, hops and yeast.


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Avery Brewing Co.

5757 Arapahoe Ave., Boulder, CO

Category: Music


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