Exclusive first look: Madison Street becomes TAG Burger Bar beginning tomorrow
And the space, which has been revamped, mimics the new menu. Guard hired a couple of local artists to graffiti one wall, a bold, abstract conversation piece that's hued red, bright green and black. "I always wanted to have graffiti in a restaurant," he says, and "the artists came up with a really creative, fun, whimsical and crazy design that's really cool." There's a mural, too, on the patio, created by the same designers, that's just as striking, and TAG, Guard's bulldog, is at the center of the action. The dining room is also bedecked with new leather booths, and the bar now trots out milkshakes, both benign and with booze. In fact, there's a whole shelf devoted to nothing more than milkshake marvels: Whoppers, candy corn, peppermints, M&M's and just about every other candy you can think of.
"I'm not trying to reinvent the wheel," stresses Guard, "but I do want to have some fun with the menu and with our drinks, and I think the neighborhood is going to really like what we're doing."
And that will include lunch, which, along with dinner, will be served seven days a week, and in November, TAG Burger Bar will add a happy hour menu, too. Brunch will continue on Saturday and Sunday with the same menu from its days of Madison Street.
I stopped by Tag Burger Bar last week to get a sneak peek of the menu and the space, the photos of which are on the following pages. Be hungry.