Club W delivers tasty wines worth waiting for
Delicious bottles of wine. Hand-selected for you by industry pros, based on your personal palate's preferences. Shipped directly to your door, every month, for less than $40. Welcome to the club -- that is, Club W.
Club W delivers delicious wine goods straight to your door.
This clever little Denver-based startup is about to turn one, having launched nearly a year ago to almost instantaneous success based largely on positive word-of-mouth generated by so-hip-it-hurts QR-code labels affixed to each bottle that when scanned, direct drinkers to a short video of Club W curators' (Table 6's Aaron Forman, Elise Wiggans of Panzano, Ilan Baril of The Capital Grille, to name a few) straightforward -- and sometimes hilarious -- descriptions of each wine.
Club W's premise is simple: Get people to drink more wine by making it seem...well, cool. They also make it easy -- just go to their website, answer a few basic questions to let them know what kind of wines you like to drink (establishing your "palate profile") and decide how many bottles you want to receive each month. The basic model includes delivery of three boutique wines for $39, but if you're looking for something a bit more special, you can upgrade to their Curator's Choice selections (highly allocated, slightly edgier picks) for $19 each. Also cool? You can gift wine shipments to your family and friends, and best of all -- there's absolutely no obligation -- you're free to cancel anytime.
The selection of wine varies from month to month, but always features off-the-radar bottles from independent winemakers. At $13 per, the wines are perfect for every-night sipping and offer peeps who might be less wine-savvy the chance to explore grapes they've never tried without much of a financial commitment. But what Club W does better than anything is showing people what's typical for a given variety while gently educating them along the way. Here's our take on four particularly tasty bottles we recently sampled: