Former Dogfish Head brew master Bryan Selders joins Big Red F's The Post Brewing
Reality TV fans know him as the quirky but loveable co-star of the Discovery Channel's short-loved series Brew Masters. Beer geeks know him as the guy who helped create and produce odd, boundary-busting beers for Delaware's famed Dogfish Head Brewing for nearly a decade. And now Colorado will get to know Bryan Selders, too.
Chef Brett Smith (left) and brewer Bryan Selders will lead the charge at The Post Brewing.
The Big Red F Restaurant Group, which runs three Jax Fish Houses, Lola, Zolo Grill, Centro Latin Kitchen, the West End Tavern and Bitter Bar, scored a major coup last week by hiring Selders to build and run The Post Brewing Company, the brewpub and chicken joint it plans to open in a former VFW post in Lafayette this November.
- Dave Query and Big Red F opening a brewery and chicken joint in Lafayette
- Zolo Grill's Brett Smith raps on pig, chile and a second Zolo Grill
- Top Rope Mexican lager begins pouring at Lola, Zolo and Centro
"Everybody who has passion about something starts in their garage," says Dave Query, who founded Big Red F in Boulder in 1994. "We are passionate about selling beer and about drinking it, but we haven't made it before. So this was like Jon Bon Jovi showing up to audition for your garage band."
Selders, who has a fine-arts degree, left Dogfish Head in early 2011 to pursue a career as a web designer in Delaware, but the brewing bug got a hold of him again and he decided to answer an ad that Big Red F posted a few months ago seeking a head brewer.
"I wasn't think about going back to brewing, but I've missed it quite a bit, it turns out.... I looked at a number of opportunities, and when I saw this, it was almost too perfect," says Selders, who was already familiar with the Boulder County town since his sister-in-law and her family live in Lafayette. "It is pretty tremendous in terms of what I want to do."
And what he wants to do is build a new brand from the ground up -- one that gives him more time to create and experiment with beer and fewer responsibilities as a manager and coordinator, something that was beginning to burn him out at Dogfish Head.
The Post will start by brewing a few core beers on a fifteen-barrel system, including Top Rope, a Mexican-style lager that it developed three years ago as a house beer in conjunction with Upslope Brewing (it's now being made by Oskar Blues).
Once those beers are dialed in, Selders plans to experiment with other styles to pair with the food served at Big Red F restaurants, primarily seafood and Mexican-style cuisine. "I think beers should be accessible, inviting and food-minded, but should be challenging enough to keep drinkers interested and engaged," Selders says.
Eventually, The Post will make enough to supply all the restaurants in the group's portfolio, which by then will include another Jax in Glendale.
And at some point, the company may look to build a second, larger production facility outside of Lafayette, says Big Red F operations director John Bachman. "With Bryan's talent and reputation, there is certainly the potential for this to go supernova."
As the head brewer at Dogfish Head, Selders was involved in the creation of many of the brewery's strangest and most well-known beers, including those with odd ingredients like Palo Santo Marron and Noble Rot, and the line of beers based on ancient recipes, such as Theobrama, an ancient chocolate beer; Sah'tea, a modern take on a ninth-century Finnish beer; and Chateau Jiahu, based on a 9,000-year-old Chinese drink.
Read more about Selders and watch his rap video on the next page.