Trader Joe's goes from zero to four Colorado stores

Categories: Cafe Society

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For years, Denver residents wondered when they would finally get a Trader Joe's. But three are now in the works -- and today we learned that a fourth is going to open across the street from Govnr's Park Restaurant -- not far from the location that will be opening at Eighth and Colorado Boulevard.

See also: Five reasons Colorado will benefit from getting Trader Joe's...finally

When we stopped by the site this afternoon, we found the owner of the building (above) that will become this newest Trader Joe's; he says he'll gut the interior and completely remodel the place -- apparently starting by breaking up the patches of dead grass and trees outside.

According to the press release sent out by the California-based grocery chain, this new store, as well as the three previously announced locations, are "all scheduled to open in 2014."

Here's the complete release:


(September 9, 2013) Monrovia, CA - Trader Joe's, a unique, neighborhood grocery store with foods and beverages ranging from the everyday to the exotic, has signed a lease to open a new location in Denver scheduled to open in 2014. The new store will be located at the Southwest corner of 7th and Logan and will be approximately 11,600 square feet. This announcement marks the fourth Colorado store scheduled to open.
Previously announced stores include two Denver locations (8th Avenue/Colorado and Greenwood Village) and another in Boulder (Twenty Ninth Street), all scheduled to open in 2014.

The "Trader" in Trader Joe's refers to the way the company blazed a distinct trail through the grocery industry, searching the world for great values and distinctive products. Store employees, dubbed "Crew Members," consider themselves "traders on the culinary high seas." Crew Members sport brightly colored Hawaiian-themed shirts, adding to the friendly and light-hearted air of the store.

Many area residents after the store opens can expect to receive a copy of the Trader Joe's "Fearless Flyer" in their mailboxes. The Fearless Flyer is a somewhat irreverent description of a timely selection of Trader Joe's products. It's been called a cross between Consumer Reports and Mad Magazine. Each edition highlights a selection of Trader Joe's products that the company buyers believe are worthy of customer interest, including comfort foods and items that are organic or have other special attributes.

Trader Joe's carries an extensive array of domestic and imported foods and beverages including fresh baked artisan breads, Arabica bean coffees, international frozen entrées, 100% juices, fresh crop nuts, deli items, and vitamins and supplements, as well as the basics, like milk and eggs - all at honest, low prices.

Trader Joe's is truly a grocery store unlike any other. Trader Joe's is a "store of stories," meaning every item in the store has its own virtues -- high quality ingredients, great flavor or simply an extraordinary price -- many items often feature all of those qualities. Another significant point of difference, all of Trader Joe's prices are everyday prices. Trader Joe's doesn't have "sales" for a few days, only to hike the prices back up again. Their prices change only when their costs change -- there are no fancy promotions, discount cards or couponing wars.

So how does Trader Joe's offer unique groceries at prices everyone can afford? By offering more than 3000 items under the Trader Joe's private label, which includes Trader José's salsas, Trader Ming's fried rice, Trader Giotto's marinara sauces, in addition to specially purchased items.

Also, Trader Joe's buys differently than other grocers - they purchase from manufacturers, not through distributors. They'll take a brand name product, take out the preservatives and artificial colors and ingredients, and put it under their Trader Joe's label to sell it at a real discount.

Trader Joe's introduces approximately a dozen new items every week, heightening the store's adventurous appeal. Our buyers travel around the world searching out unique products at great values. In order for an item to be sold in a Trader Joe's store, it must pass the scrutiny of a discerning tasting panel. Thousands of items are tasted each year to find products that both appeal to the culinary adventurer and microwave aficionado.




Location Info

Govnr's Park Restaurant & Tavern

672 Logan St., Denver, CO

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2 comments
avs1cup
avs1cup

Boy that's stupid.  Why not spread the stores throughout the metro area instead of putting one three miles from the main one with the liquor license?  Everyone's going to go to that one anyway.

mallthus
mallthus

@avs1cup I know that it seems like that, but my guess is that their real estate people looked at traffic patterns, anticipated customer count and all that before deciding this.

I've spent years in multi-unit retail. These decisions are never made lightly. They're seeing something you're not.

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