First Descents launches Out Living It blend with Vail Mountain Coffee and Tea Company
In a coffee-crazed city like Denver, we've grown accustomed to new roasters cropping up and local companies introducing every brewing method imaginable. And now you can not only enjoy good coffee, but support a good cause at the same time: Out Living It is a coffee blend that resulted from a partnership between Denver nonprofit First Descents and Vail Mountain Coffee and Tea Company.
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Vail Mountain Coffee and Tea Company is committed to producing micro-estate, single-origin, sustainably-farmed coffee and tea while protecting and preserving the environment (at home and abroad) through healthy business practices and ensuring that growers are fairly compensated. That seemed like a perfect fit for First Descents, which offers young adults with cancer outdoor adventure experiences -- for free.
Jaimie Healey, director of marketing for Vail Mountain Coffee and Tea Company, saw First Descents in action several years ago, and mentioned the idea of working with the group to Vail Mountain's owners. "I was fortunate enough to witness a First Descents program in action in 2006," says Healey. "Watching fear turn into fearlessness was so impactful, and I vowed that if I was ever in a position to help this organization, I would."
The result is Out Living It blends, now available in light, medium and dark roasts at the First Descents store, Kroger and Safeway -- and soon, buyers will be able find them in Whole Foods stores regionally, as well as online on Amazon and VailCoffee.com, as well as in many local coffee shops. No matter where you buy it, Vail Mountain Coffee and Tea Company will donate 50 cents for every 12-ounce bag and $1.25 for every five-pound bag sold directly to First Descents.
"Vail Mountain Coffee and Tea Company has been a dream partner for us because they truly believe in what we do," says Sarah Hubbard, First Descents director of marketing. "This product has the ability to grow our audience substantially and increase our ability to serve more participants in the coming year."