Southwest Airlines serves a craft beer, New Belgium's Fat Tire, for the first time

Categories: Beer Man

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Southwest Airlines Facebook page
Craft beer has made major inroads in restaurants and bars over the past few years, but the industry has had trouble breaking into other venues, including sports stadiums and airlines, which need to sell huge amounts of beer very quickly.

But last weekend, Southwest Airlines joined Frontier and Alaska by offering at least one craft-beer option on board. The Dallas-based carrier now sells New Belgium's Fat Tire on all 683 Southwest and AirTran planes in its fleet, says a Southwest spokeswoman.

See also: Frontier Airlines asks flyers to choose which Colorado beer to serve on board

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Fat Tire Facebook page
It's the first time Southwest has sold a craft beer, and the only one it is offering.

"We continually look for opportunities to refresh and add variety to our onboard offerings to enhance the customer experience," Michelle Agnew says in an e-mail. "Our customers like a variety of products. We felt like New Belgium (Fat Tire) would provide an option that we have not carried before and a taste preference for many."

Agnew didn't say why the airline chose New Belgium, but the company is the third-largest craft brewer in the nation, and is able to provide beer in a higher quantity.

"It's too early to tell what our usage numbers will be but with such a great product, we're sure it'll move," Agnew says. There are no current plans to serve an additional craft beer because of space constraints.

New Belgium spokesman Bryan Simpson says that one of the benefits of packaging Fat Tire in both bottles and cans is that cans can be used in certain venues, like airlines, where glass doesn't work. "It's another interesting place to introduce folks to craft if they haven't had it yet," he adds.


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12 comments
pqjulie
pqjulie

Way to go @SouthwestAir ! Hopefully more airlines will get a clue!

maxplanck0
maxplanck0

Finally, I'll be using my drink coupons instead of giving them all away. I hope SWA sees their way fit to add New Belgium's Ranger IPA to their offerings.

Jeff Hulsing
Jeff Hulsing

Flat Tire was good back in 1997. I would barely want to drink it on a 600 hour international flight

Sterling Meeks Isatool
Sterling Meeks Isatool

Mom told me I can't drink beer. . She said if I did I would move out and find a girlfriend like Dad.

Jake Culbertson
Jake Culbertson

Fat tire use to be a craft beer. Now it is as main stream as anything else

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