Reader: Man gets $125 million for his trademark, offers $1,000 for replacement?

udipic.jpg
The products keep the Udi's name, but the restaurants need to change.
Udi Bar-on and his family got into the food business with the Sandwich Man, a long-defunct shop that opened in 1994. That was the start of Udi's Foods, which grew so big that the family sold the company for $125 million in 2012. But they kept their group of Udi's restaurants, which just keeps growing. As part of the sale of the food company, though, they'll they'll need to come up with a new name for those spots -- and are asking fans to help come up with a new moniker during a six-month farewell to the Udi's brand.

See also: Udi Bar-on on selling his brand for $125 million and how you can win the name game

Says Doodahman:

Let me get this right. Man gets $125 million for his trademark and offers the public to save him at least $7,000 in ad agency costs, and gives a $1,000 lunch in a sandwich shop/pizzeria as a reward?
Does that $1,000 prize still look good to you? Find out how to enter the contest here.





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6 comments
eefette
eefette

My husband and I have both done business with this family and let's just say I'm not the least bit surprised.

GFTW
GFTW

Hmm, maybe 0.0008% would be a good new name.

DonkeyHotay
DonkeyHotay topcommenter

@GFTW


chintzy cakes


miserly muffins


penurious pastries


skinflint strudel 


tightwad tarts

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