Natural Grocers opens today on East Colfax Avenue

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Vitamin Cottage got its start in the mid-'50s, when Margaret and Philip Isely started a door-to-door business that emphasized natural foods. They opened their first storefront in Lakewood in 1963 and called it Vitamin Cottage because of both its healthy mission and the shop's country-cottage appearance. Although subsequent stores didn't look like cottages, they continued the down-home feel of Vitamin Cottage. The chain went public in July 2012 and today is known as Natural Grocers -- but the mission remains the same. And a new store opening at 8:56 a.m. today in Capitol Hill will show just how seriously Natural Grocers takes its mission to not only feed, but educate the public.

See also:Natural Grocers ditches disposable grocery bags

The store, at 1433 Washington Street, will provide a healthy option for those who live in the area, and promises to become a neighborhood gathering place. This is one of the few Natural Grocers stores in Colorado with a community room offering free WiFi, coffee and tea, as well as a demonstration kitchen with free cooking classes.

Opening-day festivities include samples and prize drawings. Katie Bauer, holistic nutrition therapist, clinical herbalist and therapeutic chef, will offer an "Eating for Vitality and Optimal Health" from noon to 1:30 p.m. today. And on Saturday, the store will host a sample fare, where many vendors will introduce their products.

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True to its name, Natural Grocers does does not sell any product containing artificial colors, flavors or high fructose corn syrup. "Every product goes through a rigorous testing before they go to the shelves. We don't carry something if we do not believe in the ingredients," says store manager Barb Zalewski.

The store also stocks information to help steer customers towards healthy eating. A full-time nutrition coach is also available to help shoppers find the right supplements and ingredients for their specific needs, becuse Natural Grocers believes in "educating the public, not only selling a product," Zalewski explains.

Natural Grocers now operates 32 stores in Colorado and 46 in 11 other states, mainly west of the Mississippi River.

For more information, go to naturalgrocers.com


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54 comments
StevenGregory
StevenGregory

It has always struck me as bizarre that the building backs up to Washington, but faces onto Pearl, and has a Washington address. Does it still have the same ugly rock facing on the Washington Street side with the empty circle where Safeway once had its illuminated "S"?

Miki Hokey
Miki Hokey

Definitely not a legit comparison. If you want kitschy, funky, fun food and decent cheap wine, go to Trader Joe's. If you have too much money to spend on a head of lettuce, go to Natural Grocers.

Miki Hokey
Miki Hokey

Go find out!! It is worth the trip.

Mary Maybee
Mary Maybee

I'd rather wait in line at Trader Joe's any day! Their ads are abominable. If those women represent how you look and act if you shop at their stores, I'm not going! Dumb, dumber & fat!

Ellen Kessler
Ellen Kessler

Now HERE is where you will get the best organic produce!

Janet Welch
Janet Welch

Love these stores......and, at least we have access to them her in the north and west burbs!!!!!

Joshua Tangye
Joshua Tangye

I know, nothing says fresh food like the plastic wrapped delights at TJs.

Estela Roberts
Estela Roberts

We need one in Rio Grande valley, Texas, where over a million people reside.

Mary Rael
Mary Rael

I shopped at the new store today. Great looking store and great employees!! Can't wait to go back on Saturday.

B-rad K. Evans
B-rad K. Evans

I sure as shit can't shop at whole paycheck. More choices. Lower prices. Bring it!

Peter Crawford
Peter Crawford

I shopped at the new store today....beautiful layout!! So happy to have one right in the neighborhood!!

Jason Joyce
Jason Joyce

There's still a market for King Soopers. Not everyone can afford $20 lunches and $1,000/week groceries.

Paul Quigley
Paul Quigley

I still can't forgive Natural Grocers for those STUPID commercials awhile ago. Ha!

Jonathan Blair
Jonathan Blair

Natural Grocers by Vitamin Cottage whoop whoop! Great to finally have this in capital hill. My biggest complaint though is, why the heck didn't you all open up sooner in Capital hill? Needless to say I'll still do a lot of buying there.

Meghan Kellie
Meghan Kellie

Love that there's a Sprouts & Vitamin Cottage in my neighborhood!

B-rad K. Evans
B-rad K. Evans

I've been quoted as saying that King Soopers, Sprouts and Vitamin Cottage have the MOST to lose by having Trader Joes come to town and a imagine what a Whole Foods downtown will do to the mix!

Maria P. Fernandez-Yoos
Maria P. Fernandez-Yoos

I love Natural Grocers, and have for years; but I also love Trader Joes. They're very different stores.

Jason Wagner
Jason Wagner

NGVC is so much better! I tried TJ in California, wasn't impressed. I wouldn't call TJ an organic grocery store. Do they have only organic produce?

Aaron LeForce
Aaron LeForce

Trader Joe's Spicy Hummus is the best thing ever...so is their oatmeal chocolate chip cookies...as is their cookie butter! god i love that place.

B-rad K. Evans
B-rad K. Evans

Sucks to be the ugly kid at the prom, wishing someone would ask you to dance. Definitely the worst selected opening date in a PR kinda way.

Kerri Peek
Kerri Peek

Mercedes, Trader Joe's is a rather inexpensive organic grocery store. They are popular everywhere. So Coloradans lobbied very hard to get them to come here. On VDay 3 stores opened. One on Univ Hospital's old site on 8th and Colorado. I like Natural Grocers but they're too expensive.

Courtney Su Faye Longtin
Courtney Su Faye Longtin

A nice addition to the hill and as a very close neighbor, I'm sooo glad the construction is FINALLY finished!

Amanda McGregor
Amanda McGregor

Not at all like Trader Joe's, but it's a great grocery option in Denver.

Nash Martin
Nash Martin

I'm thinking the same as Mercedes im up north and have no idea what that is

Rob Verosko
Rob Verosko

I personally think its better then trader

StevenGregory
StevenGregory

The stupid ads for Vitamin Cottage/Natural Grocers "star" a family member -- the stores are still family owned. She brings her overweight, bleached hair, over-painted face to the brand because nobody can fire her.

You may be watching too much television.

rebeldor
rebeldor

NG is cheaper than Soopers in many cases.

rebeldor
rebeldor

While Sprouts is WAAAAY better than Sunflower, it still carries WAAAAY too many unhealthy, mass-produced foods.  Their produce (except the organic) is GMO and pesticide-ridden.  And their meats--except the organic grass-fed beef and organic chicken, is still factory-farmed, feedlot, CAFO meat.


At least NG walks the walk when it comes to healthy food.

StevenGregory
StevenGregory

It's where WHITE people line up for hours desperately waiting for food.

StevenGregory
StevenGregory

@rebeldor When it comes to organics, NG is cheaper than KS. In addition, grocery shoppers who are conscious about organics and additives are less likely to overeat or waste groceries.

When Michael Pollan spoke in Denver a couple of years ago, he pointed out that a university study found that people who shop in mainstream grocers were found to throw out 20% of their groceries uneaten and spoiled or stale. So even if prices seem lower, when one considers the waste it may not be.


And what $20 lunches? Or is that just hyperbole?

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