Reader: Bocadillo should rechristen itself Li'l Mouthfuls Lunch House
A lot has changed since Derek Dietz opened Bocadillo on a quiet street in Sunnyside in early 2012. The little sandwich shop immediately won fans, but then Dietz took a one-year hiatus to deal with a family emergency. And when he reopened Bocadillo last summer, it was with dinner added, as well as a liquor license. But one thing remains unchanged: the name.
Which basically means sandwich -- or "little mouthful." Is that a problem?
See also: The revived Bocadillo is no copycat
I can see how the eatery's name, coupled with its aw-shucks, no-frills concept, would seem to present a bit of a contradiction to potential diners.And what is Dietz going for with the revived Bocadillo? Find out when Gretchen Kurtz's review is posted here later today.
Therefore, may I humbly suggest they engage in a bit of translation and re-christen the place Li'l Mouthfuls Lunch House (or something akin)? It would seem to be much more along the lines of what they're going for...