The Bar-On family may be losing the Udi's name, but brought back Braun

Categories: Review Preview

etaiudirobin.jpg
Andrew Chapman
Etai, Udi and Robin Bar-On of the soon-to-be-renamed Udi's.
It's almost time for the big reveal. Later this week, Udi's will announce the new name for its local restaurant empire, a change prompted by the $125 million sale of the company's gluten-free and granola division in 2012. The name won't be a complete mystery, though: We know it will honor the company's history and we know it will honor the importance of family, and we know this not because we're clairvoyant, but because the top contenders -- Etai's (the name of the founder's son), Silvy's (the name of the founder's mother), and Izzio's (honoring the bakery's head baker) -- were all revealed to the public on the Rename Udi's website.

See also:
Udi Bar-On on selling his brand for $125 million and how you can win the name game

etaiudirobin.jpg
Andrew Chapman
Etai, Udi and Robin Bar-On of the soon-to-be-renamed Udi's.
But another family name isn't getting as much attention these days: Braun.

That was the original name of the family in Austria; it was changed to Bar-On after a move to Israel.

But the Braun name was resurrected last fall, when the Bar-On family took over the former home of the Archive Room in Olde Town Arvada and turned it into Braun Taphaus & Grille.

Find out how the food is at this member of the extended Udi's -- or Etai's or Silvy's or Izzio's -- clan when my review of Braun Taphaus & Grille is posted here tomorrow.



Location Info

Braun Taphaus & Grille

5601 Olde Wadsworth Boulevard, Arvada, CO

Category: Restaurant


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1 comments
TheJeff
TheJeff

Not tough to figure out.  Izzios.com is registered to Etai Baron.

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