Reader: Why would Chipotle raise prices in its home state?
From its modest start in an old Dolly Madison ice cream store, Steve Ell's Chipotle Mexican Grill has grown into a very big deal, with over 1,500 stores around the world. And lately it's been making some very big news: Chipotle is being attacked from the outside, as the focus of another gun fight; on the inside, the Chipotle board just voted against a $25 million annual package for Ells and another manager. And here at home, where the original is still slinging burritos for the University of Denver neighborhood, Chipotle locations have raised prices -- and some customers are raising a stink.
The original Chipotle store.
See also: Chipotle raises prices, but only in Denver so far
I don't understand why they would raise prices in the state that made Chipotle relevant rather than in subsidiary markets. Bad business in my opinion. I can deal with rising prices, but they have gotten so skimpy on the food too, it's a double whammy. The tortillas are smaller, less rice, meat, cheese, etc. Shame, shame Chipotle.
But then there's this from Marcus:
It is a higher quality of food, stop whining. Prices only go up, not down. The consumers will absorb the cost. They always will.What do you think of Chipotle? Post your thoughts below -- or join the conversation already under way here.