Denver Pearl Brewing Changing Name to Avoid Confusion, Possible Legal Action

Categories: Beer Man

DenverPearlGlasses.jpg
Denver Pearl Facebook page
Just three months after opening in the Platt Park neighborhood, Denver Pearl Brewing is changing its name in order to avoid confusion and the possibility of legal action from two other breweries, one local and one in another state.

Denver Pearl has selected a new name -- one that avoids the words Denver and Pearl -- but doesn't plan to reveal it until a party on September 6, says founder Colby Rankin.

See also: Kettle & Stone changes name to Vindication Brewing at the request of Stone Brewing

"I didn't get into this business to spend time in a courtroom," he explains. "We just wanted less drama and to take the easy road out on this and not fight it."

Rankin says that he received notice before he opened from Pabst Blue Ribbon that the company owned the trademark to Pearl Brewing in San Antonio. Although that brewery itself is defunct, Pabst still makes Pearl and Pearl Light for Texas drinkers.

As for the local brewery, Rankin didn't name them, except to say in a statement that they "felt they were entitled to the sole use of the word 'Denver' in craft brewing."

The only other brewery in town with the word Denver in it is Denver Beer Co., which was founded three years ago this month by Patrick Crawford and Charlie Berger.

Berger says he and Crawford invited Rankin over for a beer several months ago and told him that they were concerned about customer confusion. "We expressed our reservations. It was not a personal thing. But we said that in this busy beer business, everyone has a chance to be individual and unique and that they had a chance to do that."

Although Rankin says he believes the brewery planned to take legal action, Berger insists that Denver Beer Co didn't threaten Denver Pearl at all.

To make the change, Denver Pearl has been working on changing its logo, kegs and merchandise. "The brewing community has been awesome in reaching out to us and helping us do that," he adds.

The renaming party will take place from noon until midnight on September 6 and will feature several new beers, special barrel-aged releases and prizes. Denver Pearl will announce its new name and roll out new merchandise at the party.

Trademark and naming issues are nothing new in the craft brewing industry and have become more common as new breweries open on a daily basis nationwide. In May, Boulder's Kettle and Stone Brewing changed its name to Vindication Brewing after legal action was suggested by California's Stone Brewing. That same month, Strange Brewing changed its name to Strange Craft Beer Company after settling a trademark dispute.


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Location Info

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Platt Park Brewing

1875 South Pearl Street, Denver, CO

Category: General


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21 comments
R.Freeman
R.Freeman

Probably just changed the name for the press, especially in the wake of the boost Kettle & Stone received due to their legal issues. Smells like a false flag operation to me.

Brandon Moana
Brandon Moana

Stupid lots of things use Denver or Other names people are so shallow

Hannah Elizabeth
Hannah Elizabeth

What sort of douche bag claims ownership of a city name?

Josh Brage
Josh Brage

Completely stupid. They should be ashamed and embarrassed. They don't own "Denver", or "beer" they only act like they do.

Fletcherneedsajob
Fletcherneedsajob topcommenter

If Denver Beer Company claims they have the rights to the word "Denver", they probably also own the rights to "really crappy beers that only sell due to their location". 

Christopher David
Christopher David

"Everyone has a chance to be individual and unique and that they had a chance to do that." Uh, yeah, so why didn't that technically-unnamed brewery choose a unique name instead of just naming their business after the city they were located in? I think the onus is on the first brewery that didn't have the foresight to see that, hey, maybe other brewers in Denver will want to use the city's name in their name, too.

djbarton1
djbarton1

What a bunch of presumptuous asshats at Denver Brewing! First they come up with the most generic name possible, then feel entitled to own the name "Denver"! Good location for attractive yuppie girls to try their first craft beers, but not the beer's certainly nothing special. Most people in the know prefer much better options nearby, and after reading things like this, I'll certainly steer newcomers and visitors in other directions.... 

Sam DeWitt
Sam DeWitt

"As for the local brewery, Rankin didn't name them, except to say in a statement that they "felt they were entitled to the sole use of the word 'Denver' in craft brewing.""

Mike Refling
Mike Refling

If this is the case I'm starting the Colorado Brewing Company

Holly Elkins
Holly Elkins

Does DBC object to Denver Chophouse and Brewery?

Joe Rothberger
Joe Rothberger

It's not Because of Denver it's because of the word Pearl....

milleralexjames
milleralexjames

Well someone's not telling the truth: From the Denver Post article of the same topic...


David Mentus  5 hours ago

Let me set the record straight: I was at that meeting with DPBC and Denver Beer Company's co-owner Charles or Charlie it was not friendly. We had one beer for about 20m with and left shortly after he said "I am not saying 'I am gunna f**cking sue your ass now', but if you want to continue(to use the word Denver) I may have to." Needless to say we were stunned. I would have to say this meeting with Charlie came across bullish and unprofessional, definitely not a "discussion" over beers.

djbarton1
djbarton1

Sorry, I meant Denver Beer. The fact they don't have "brewing" in the name makes the whole threat of a lawsuit even sillier.

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