Reader: I'm not going anywhere with a godawful literary hipster ampersand in its name

igniteroof.jpg
Mark Antonation
No matter what you call the place, the rooftop deck is a real amenity at Ignite.
The Ballpark neighborhood is changing fast, and so is the dining scene there. Three years after it opened as Ignite!, the restaurant at 2124 Larimer Street has renovated both its interior and its menu. It's also given its name an update, to Ignite Burgers & Lounge -- but one reader is concerned about another joint jumping into this town's trendy name game...

See also: Ignite Updates Name and Concept to Keep Up With Larimer Changes

Says weege0011:

Holy ampersands, Batman!

I'm not ever going there or to any other place that has that god-awful literary hipster faux Mayan symbol in its name. Restaurant consultants be damned, and you know who you are....

We knew that ampersands were going to be hot in 2014, and first wrote about it back in January, right before Work & Class opened just up the street from what was then Ignite! (By the way, we salute dumping the exclamation point!)

How do you feel about the plague of ampersands? What other trends will you happy to bid adieu?



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7 comments
RustyShackleford
RustyShackleford

Only a matter of time before the octothorpe becomes the next hipster glyph du jour.

SnoGrrl
SnoGrrl

That's a ridiculous comment - not going to a place that has an ampersand?  Your loss.  Let's start a group that opposes restaurants that call themselves restaurants, of bars that have names that start with "The"... 

davebarnes
davebarnes topcommenter

& let's also be concerned about apostrophe abuse.

barslinger
barslinger

I'm surprised that this restaurant group didn't have more creativity than to come up with another burger joint!  The group has had a solid history of good restaurants.  Maybe Humboldt will be come a burger joint also.

RustyShackleford
RustyShackleford

I'm still waiting for a place to use the name "Ampersand & Apostrophe".

TheFabulousMarkT
TheFabulousMarkT topcommenter

@SnoGrrl Yes, because "The" might offend someone named "Theodore". =)

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