Who knew that a cereal could capture the world's attention? On Monday, the Fort Collins Coloradoan posted a story about how Black Bottle Brewery had bought up all of the Count Chocula cereal in two stores and used it for a Halloween beer. Over the next few days, that story went viral, appearing on websites across the spectrum and in newspapers internationally. "That got out of hand quick. We have been getting calls from everywhere. Radio stations in Canada, NPR talked about it this a.m. on air, etc.," says brewery general manager Steve Marrick.
Courtesy of Sanitas Brewing
Cerealiously Count Chocula will be tapped on October 30. You'll have to go to Fort Collins to try that one (for now), but there are few other new or newly packaged beers (sorry, without cereal) that you can buy off liquor store shelves right now or in the near future. They include a new brew from Boulder's Sanitas called Sanitas IPA; a canned version of Grimm Brothers' GABF award-winning Fearless Youth dunkel lager; and Slope Style Winter IPA, a new seasonal release from Boulder Beer Company.
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