When Left Hand Brewing introduced its Nitro brand in 2011, the beer maker's top brass wanted things to run smoothly -- both in how the beers poured and with control of the brand itself. The former worked out perfectly. The latter, not so much.
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While the creamy beers, especially Milk Stout Nitro, quickly gathered a huge fan base and became some of the brewery's best-selling beers, the Longmont company's attempts to trademark the word "Nitro" met with anger, blowback and legal challenges. So last summer, Left Hand quietly dropped its efforts to trademark both the word "Nitro" as it relates to beer and the more specific "Nitro Milk Stout" in order to focus on building the brand across the country and on rebuilding goodwill among customers and competitors.More »