Burger King's new menu plays catch-up -- and kung pao -- with McDonald's
Burger King issued a battle cry yesterday. In order to help boost its sluggish sales -- the chain has slipped to third, behind McDonald's and Wendy's -- the company rolled out the heavy artillery: ten new menu items, including specialty salads, chicken snack wraps, smoothies, flavored frozen coffee drinks, some slightly revamped burgers and a chicken-strip reboot. Some of these items sounded suspiciously like what McDonald's started introducing back in 2003. Has BK learned anything in the decade since then? I decided to find out.![]()
J. Wohletz






























