Marketing stuff to kids is pretty easy -- which is why the government prevented tobacco companies from doing it -- even subtly, supposedly accidentally -- a few years back. McDonald's Happy Meals are the latest to feel their knuckles rapped by this particular ruler -- the obesity epidemic among kids has caused San Francisco to consider banning them completely.
But weird salesmanship aimed at kids is nothing new -- and breakfast cereals have been among the most egregious since the dawn of the Television Age. Sometimes, these tactics make sense -- think sports figures on Wheaties boxes (sometimes, even that backfires.) And sometimes? Well, sometimes they make no sense at all.More »