Bocadillo has never felt like a copycat. When the restaurant opened in early 2012 on a quiet street in Sunnyside, owner Derek Dietz opted not to put out trendy, refined fare. "We're not competing with Rioja and Squeaky Bean," he explains. "We're like a diner that has really good food." So instead, he focused on sandwiches that reflected his background, everything from filet with brie -- a nod to his background cooking at the Four Seasons -- to Philly cheesesteaks, the staple of his youth spent in Philadelphia.
Lori Midson Derek Dietz at the revived Bocadillo.
And just when business was looking good, Dietz was forced to close for a year due to a family emergency. When he reopened last summer, he decided to tweak the concept to address the main complaint that he'd heard during his initial run, namely that he should "show off the food more and have booze," he recalls.
See also: Chef and Tell with Derek Dietz of Bocadillo