You may have heard about the demise of Crumbs Bake Shop, the Manhattan-based bakery that had 48 stores in 10 states and one of the primary leaders of America's Great Cupcake Craze. Despite its renown, Crumbs shut off the mixers and closed its doors on Monday after years of declining sales and local competition. Many have heralded this downfall as the watershed moment for the "cupcake bubble"; the frosting-topped treat has had its heyday, been flooded into markets everywhere, and now must face defeat at the hands of lively pastry upstarts like the humble doughnut. But Arleen Scavone, founder of Sweet Arleen's bakery in suburban Los Angeles, doesn't believe a word of it. The baker is a three-time champion on the Food Network show, Cupcake Wars, and has now moved on to planning her domination of the Colorado market with locations in Aurora, Glendale and Broomfield.
Arleen Scavone, businesswoman turned baker
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