Backcountry Provisions, the Steamboat Springs-based mini-chain that added a LoDo store in 2010, has changed its name to Backcountry Delicatessen.
"The brand refresh represents more than a name change; it's a progression of our business which positively represents our commitment to our customers and desire to expand to other locations," says Backcountry co-founder David Pepin."We felt it was essential to elevate the company's profile as we position ourselves for expansion. We're continuing to enhance the overall Backcountry Delicatessen experience while maintaining our core values to prepare and serve only the highest-quality, natural, great-tasting food, with incredibly friendly service, and to always be active in the community."More »