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Marketing the Colorado Way of Life

Categories: News

racoon.jpgEverybody's getting into the Web 2.0 game. For those of you not in the know, the term refers to websites that rely on user-generated content and traffic while spending little or no money to get it after the initial infrastructure is built. Startup costs and little else, so the theory goes. The latest Colorado endeavor to get in on the action is a website started by insurance vendor Colorado Farm Bureau Insurance (CFBI) called Coloradowayoflife.com, which features an interactive map where users can post their favorite square-state spots to hike, shoot nature photos, or watch the homeless have intercourse. Or all three.

Rick Bender, marketing director for CFBI, said in a press release that, "The underlying feature of this Web 2.0 site is the mashing together of various technologies and interfaces to build a community that's primarily based around sharing."

Sharing information about the best state in the union. Sharing information on where to find a agent that sells CFBI products. And, interetestingly, the site's homepage shares a series of "Colorado Life Tips" in a flash slide show.

"Colorado Life Tip #3: Foothills homeowners should check crawlspaces for moisture and previous inhabitants."

You know, like murderous hermited midgets who've filed their teeth to ease the puncture of human flesh. Or racoons.

You have to give them credit: creating a site where users can log on and create profiles of themselves, offering up a laundry list of how they spend their leisure time in Colorado and, presumably, disposable income, is a brilliant marketing research tool, provided anyone actually logs on to use it.

-- Sean Cronin

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5 comments
Said Hdioui
Said Hdioui

I think youve made some actually interesting points.  Not as well many people would truly think about this the way you just did.  Im actually impressed that theres so a lot about this subject thats been uncovered and you did it so properly, with so a lot class.  Excellent 1 you, man!  Seriously good stuff right here.====================================================================how to make money 

Chandrashekhar Joshi
Chandrashekhar Joshi

Internet Marketing is better option to promote your products and business. Mainly, Internet Marketing network includes three-parts cooperation which involves a merchant, an affiliate himself and a customer.

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