The Rockies: Memories of Bad Public Relations Past
The media's coverage of the Colorado Rockies' remarkable late-season surge is put under the microscope throughout the November 1 Message column. However, there wasn't enough room in the petri dish to fully discuss the dubious performance of the team's public-relations personnel, as well as past problems spelled out in a pair of previous pieces.
The PR office's most recent strike-out took place in relation to the World Series ticketing debacle. Spokesperson Jay Alves and other squad representatives laid low for far too long during the system meltdown, and when Alves finally deigned to address the situation, he did so in an imperious tone that was as insulting as it was unnecessary. Moreover, rather than taking responsibility for the problems, Alves suggested that a malicious computer intruder had caused the crash. If there's evidence to suggest something of the sort, he was entirely justified in making these claims. If there's not, and if the Rockies are running local authorities through their paces for reasons of public-relations spin, the repercussions could potentially get ugly.
Whatever the case, Alves' prickliness was very much in keeping with several incidents reported in the Message over the past few years. A July 2000 offering reveals that the team once refused to make its players available to appear on yakker Jim Rome's syndicated radio show as punishment for remarks made by the host, and quoted the Fan's Sandy Clough, who'd also gotten into a dustup with Rockies management, calling Alves "a lightweight" and a "phony." Just over three years later, an October 2003 edition of the Message told a similar tale -- except this time, the Denver Post was on the receiving end of a Rockies banishing, for the sin of accurately using quotes slugger Larry Walker gave to reporter Troy Renck in a column by scribe Mark Kiszla. The team eventually started talking to the Post again, but Alves failed to return five phone calls from yours truly on the topic.
Executives with the Rockies' organization have built up a large reserve of good will thanks to the remarkable performance of its young players. They should spend it wisely -- and if they don't, the media has every right to hold them responsible whether the Rockies are National League champs or not. -- Michael Roberts





Post a Comment












Place your bets, place your bets. Anyone’s a winner, anyone’s a loser.
Every Monday morning, millions of Americans roll out of bed, wipe the crusties out of their eyes, pour themselves a cup of joe and enter into the dispiriting ritual of the work week. They suffer through the humiliation of gridlocked traffic, pay far too much to park the car they paid far too much to drive, and shuffle off to anonymous workspaces under the harsh glare of fluorescent track lighting. For lunch, they get a quick fix off food that makes them feel terrible, for desert they take a lashing from their ironically titled superior for missing some mundane detail in a task primarily created to test the completeness of their obedience. They get back in their cars, which only remind them of their burdensome debt, get shamed by traffic a second time, and wind up with one, maybe two quality hours of time with their families before moving onto the never ending household tasks necessary for maintaining a mortgage.







This week, Joel Warner gives us some insight as to what it's like to be a part-time stay-at-home dad and a full-time neurotic obessessive with fantasies of prehistoric predators eating his young. Read his feature about the baby products industry 


In this space yesterday, I vigorously defended my fellow Red Sox fans’ honor against unfounded snipes by over-eager Rockies fans. The Red Sox are not the evil empire, I argued. Sure, we get a little crazy, a little annoying, but that’s love and it’s beautiful. Don’t hate us because we’re beautiful. 







