Bad enough that Colorado actually paid money for an awful, out-of-date tourism campaign that sounds like an old Joan Rivers shtick: Let's Talk Colorado.
But can we talk about what that campaign's sending out to would-be tourists? Today an e-mail newsletter arrived from the Colorado Tourism Office, with handy links to a letstalkcolorado.com site that advises you on how to talk like a Coloradan and offers a glossary of local terms. "Rattlecakes," for example, are like crab-cakes, but made of rattlesnake (tastes like chicken). Click to learn more about Colorado dining, and you get this hilariously overwritten (and under-proofed) description of Rocky Mountain oysters:
Plainly told, these are bovine testicles. No use hiding the fact, or beating ‘round the bush about it. But don’t let this anatomical fact dissuade you from ordering it off the menu. When prepared by a knowledgeable chef, Rocky Mountain oysters are first-rate delicacies.
Most preparations are straightforward. They’re cut into thin strips, battered in flower and herbs, and pan or deep-fried. And the taste? Well, it usually depends on the seasoning used in the batter, but it has often been likened to fried oysters — hence it’s apropos name.
Personally, we like our bull's balls dipped in ground columbines. But then, we're traditionalists.
-- Patricia Calhoun
An addendum: Let's talk fast work! A half-hour after I called the state tourism office regarding the flower/flour problem, that error was corrected. Would that we could wipe out the entire "Let's Talk" campaign as quickly. -- pbc
It's sad. Gov. Owens fought hard to get $19 million to spend on tourism advertising and this is what we get.
I covered the first round of crap work to come from the Kansas City ad agency MMG last year:
http://andybosselman.blogspot.com/2007/02/mmg-unveils-new-work-for-colorado.html
It's time we moved this account to a Colorado agency.
Oh, and it's time Westword's blog adds me to its blogroll. :)
Posted at: April 2, 2008 10:55 AM