Ted, RIP
Categories: Calhoun: Wake-Up Call
A moment of silence, please, for Ted, the inanely named little brother of United Airlines.
The low-cost, shuttle-like service to nearby destinations made sense when it was announced in late 1993; the name never did. It was the equivalent of renaming an economically challenged portion of this city "Ver." Even without getting into all the less-than-laudatory Teds around, the name just didn't fly.
And last week, United announced that as part of major cutbacks, it was killing off Ted, the offshoot that "had a personality all its own," an exec had pronounced back in November 2003. "It's warm, friendly and casual. If this airplane could wink, it would."
But now Ted is dead. Rest in peace. -- Patricia Calhoun
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