And the Balloon Boy story only gets stranger. First, Falcon Heene flies to fame when he's said to be aboard a runaway balloon. Then it turns out he was never on the balloon at all, but hiding in the family attic. A few hours later, he goes on CNN and seems to imply that the entire adventure had been an elaborate show -- which fame-junkie dad Richard Heene adamantly denies, of course. And now, this morning, as seen in the video above, he goes on the Today show and pukes in front of Meredith Vieira and the rest of America. Can this story get any more awesome? Just wait.